Bad Experiences with Recruiters, Dispatchers May Lead to Early Turnover
With turnover at large truckload fleets at an all-time high, Stay Metrics' latest report on driver turnover shows that a substantial portion of drivers who leave within the first 90 days may do so for reasons that are preventable.

Driver turnover is highest in the first three months of employment and Stay Metrics' latest report gives some tips on how to prevent it.
File image
With turnover at large truckload fleets at an all-time high, Stay Metrics' latest report on driver turnover shows that a substantial portion of drivers who leave fleets do so within the first 90 days - and for reasons that may preventable.
Stay Metrics’ report looked at over 62,000 drivers from 100 different trucking companies and found that while 70% of driver turnover occurs in the first 12 months, half of those drivers were leaving much earlier, within the first three months.
The most telling sign that a driver is going to leave early is dissatisfaction with a recruiter, according to the report. By surveying the same drivers 7 days and 45 days after being hired, it was seen that the ones who reported being dissatisfied with a recruiter by day 45 were more likely to quit early.
The report speculates that because a recruiter is a driver’s first contact at a new job, in many ways they represent the whole company. By focusing on this relationship early on, fleets may be able to prevent early turnover or predict the drivers most likely to quit within 3 months, according to Stay Metrics.
Having a negative opinion of a dispatcher is also a key indicator of early turnover. Stay Metrics found that high dispatcher satisfaction reduces turnover rate by almost 16% in the earliest stage of employment.
Studying these early-stage leavers, Stay Metrics found them to be evenly distributed among age groups, meaning that millennials were no more likely to leave early than baby boomers. And while drivers who leave a fleet typically have a negative opinion of it, early leavers were the most likely to have a positive attitude toward their employers, some even recommending a fleet to others.
The honeymoon phase may explain the positive feeling of new drivers within the first three months of employment, but it was actually drivers who had been in the industry for at least one year, not brand new drivers, who tended to leave the earliest. This may contradict the view that new drivers who are experiencing the reality of a truck driving job for the first time job are more likely to leave.
In general, drivers with a negative view of their fleet are more likely to quit, regardless of how long they’ve been there. But drivers who remain with a fleet for at least a year are less likely to leave overall.
Levels of dissatisfaction or indifference with an employer tended to increase over time. As a group, drivers who stayed with a fleet for 5-7 years harbored the most negative attitudes toward an employer. Drivers who had been there 10-15 years, tended to be more passive or neutral about employers. Drivers with more than 15 years at a fleet settled into a generally more positive view of their employer.
To obtain a copy of the whitepaper, “Is Early Turnover Damaging the Business? How and What Can We Do to Stop It?”, click here.
Related: How One Alabama Fleet is Finding Quality Truck Drivers
More Drivers

Volvo Goes Gaming
Volvo has roared into American Truck Simulator with two new flagship trucks.
Read More →
What the Best Fleets to Drive For Teach About Driver Retention
Survey fatigue, AI-powered routing, owner-operator expectations, and the decline of social media all emerged as themes from this year's Best Fleets to Drive For program.
Read More →
Driver Retention Lessons From the Best Fleets to Drive For
What separates trucking's best workplaces from the rest? Jane Jazrawy shares the biggest lessons from this year's Best Fleets to Drive For program on driver retention, communication, AI, and workforce trends on the HDT Talks Trucking podcast.
Read More →
Farewell, CDL: Why I'm Giving Up My Commercial Driver's License
After more than 20 years as a CDL holder, HDT Executive Editor Jack Roberts is letting his commercial license expire. Not because he wants to — but because trucking's nuclear verdict crisis has made the risks of public-road test drives too great for editors, manufacturers, and everyone involved.
Read More →How Top Trucking Fleets Improve Driver Retention [Video]
What do healthy snacks, optimized routing, and just picking up the phone have in common? They're all strategies the Best Fleets to Drive For are using to retain truck drivers.
Read More →
Trucker Path Adds Verisk CargoNet Theft Data to Navigation Platform
Trucker Path’s new cargo theft risk overlays give drivers and fleets visibility into high-risk areas, stolen commodity trends, and theft hotspots.
Read More →
Netradyne Intelligence Uses New AI Agents to Automate Response to In-Cab Camera Data
The company called the next-generation in-cab camera safety platform "a fundamental shift from systems that report on what happened to systems that actively drive what should happen next."
Read More →
Why Truck Detention Keeps Costing Fleets Time and Money
A 2024 ATRI study found detention affects nearly 40% of truckload stops and costs the industry more than $15 billion annually. Despite the toll on drivers, fleets, and supply chains, the problem remains stubbornly persistent.
Read More →
Prime Inc. to Open $7.9M Flagship Used-Truck Dealership
A new driver-focused facility to sell Prime Inc's used trucks and trailers will be the first purpose-built location in the company's history.
Read More →Short Takes: Inside K&B’s Truck Safety Tech
Listen to learn how K&B Transportation uses cellphone-blocking technology, speed management systems, weather geofencing, bridge avoidance tools, and more to improve driver safety.
Read More →
