Mack Trucks’ popular Bulldog Magazine is now available for readers on Android devices such as smart phones and tablets thanks to a new Android app Mack launched for download through Google Play.
The free app allows Android users to access current and past issues of the quarterly magazine. Bulldog Magazine, published since February 1920, keeps customers, dealers, collectors, employees, retirees and fans up to date with industry trends and company news. With a free circulation of 45,000, Bulldog Magazine is among the oldest corporate publications in the U.S. and has avid subscribers around the world.
The magazine’s release for the Android operating system makes the publication accessible through the two major mobile operating systems. Bulldog Magazine is already available for iPhone and iPad users through iTunes. It also can be read and downloaded through www.macktrucks.com.
“As our society relies more and more on mobile devices to keep us up to date, Mack wanted to make sure our Bulldog Magazine was easily accessible, regardless of whether readers are long-time subscribers or new Mack fans discovering the magazine for the first time online,” said John Walsh, Mack vice president of marketing.