Eaton Partners with Traxen on iQ-Cruise
Intelligent power management company Eaton has partnered with Michigan-based technology developer Traxen to sell, distribute, service, and provide installation support for the iQ-Cruise advanced cruise control system.

Eaton said the artificial intelligence-powered iQ-Cruise system can improve fuel efficiency and environmental sustainability.
Photo: Eaton
Intelligent power management company Eaton has partnered with Michigan-based technology developer Traxen to sell, distribute, service, and provide installation support for the iQ-Cruise system. Eaton said the collaboration aims to support the commercial transportation industry by improving fuel efficiency and environmental sustainability while helping fleet profitability.
Adaptive or Predictive Cruise
According to Eaton, iQ-Cruise integrates both adaptive or predictive cruise control functions in a single device and applies artificial intelligence (AI) to provide automatic, more natural speed control with significant fuel savings. iQ-Cruise works with automated manual transmissions, including the Eaton Cummins Automated Transmission Technologies portfolio of transmissions. A monthly subscription fee covers all hardware, installation support, and regular software updates.
AI and Algorithms
In addition to AI, Traxen's iQ-Cruise system uses advanced algorithms, GPS, and high-definition 3D maps to determine the most fuel-efficient driving style for Class 8 commercial vehicles in real time, Eaton said. While driving with the system engaged, it continuously monitors live data including traffic conditions, vehicle load, and terrain, utilizing its automated cruise control capabilities to optimize the vehicle's speed and acceleration/deceleration to maximize fuel efficiency.
“Eaton’s broad reach and expertise in the industry makes them the perfect partner to help Traxen scale its groundbreaking technology in the commercial transportation industry,” said Ali Maleki, CEO of Traxen. “Our iQ-Cruise system empowers fleet owners and operators to save fuel without compromising truck performance or safety.”
6% to 15% Fuel Savings
Eaton reported Initial feedback from United Road, a vehicle and heavy-haul transportation service and early adopter of the iQ-Cruise system, shows that fuel consumption and emissions reduction can be significant.
“Using iQ-Cruise we have realized more than 6% fuel economy savings with some frequent users saving as much as 10% - 15%,” said Jason Walker, chief operating officer, United Road. “This technology has a transformative impact on our operations and cost structure while positively contributing to a more sustainable future of transportation and logistics by reducing our greenhouse gas emissions.”
The Traxen iQ-Cruise kit comes with an installation guide to instruct commercial vehicle service centers how to install the system. Once installed, users can activate the system through Traxen.
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