Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Eaton Partners with Traxen on iQ-Cruise

Intelligent power management company Eaton has partnered with Michigan-based technology developer Traxen to sell, distribute, service, and provide installation support for the iQ-Cruise advanced cruise control system.

Eaton Partners with Traxen on iQ-Cruise

Eaton said the artificial intelligence-powered iQ-Cruise system can improve fuel efficiency and environmental sustainability.

Photo: Eaton

2 min to read


Intelligent power management company Eaton has partnered with Michigan-based technology developer Traxen to sell, distribute, service, and provide installation support for the iQ-Cruise system. Eaton said the collaboration aims to support the commercial transportation industry by improving fuel efficiency and environmental sustainability while helping fleet profitability.

Ad Loading...

Adaptive or Predictive Cruise

According to Eaton, iQ-Cruise integrates both adaptive or predictive cruise control functions in a single device and applies artificial intelligence (AI) to provide automatic, more natural speed control with significant fuel savings. iQ-Cruise works with automated manual transmissions, including the Eaton Cummins Automated Transmission Technologies portfolio of transmissions. A monthly subscription fee covers all hardware, installation support, and regular software updates.

Ad Loading...

AI and Algorithms

In addition to AI, Traxen's iQ-Cruise system uses advanced algorithms, GPS, and high-definition 3D maps to determine the most fuel-efficient driving style for Class 8 commercial vehicles in real time, Eaton said. While driving with the system engaged, it continuously monitors live data including traffic conditions, vehicle load, and terrain, utilizing its automated cruise control capabilities to optimize the vehicle's speed and acceleration/deceleration to maximize fuel efficiency.

“Eaton’s broad reach and expertise in the industry makes them the perfect partner to help Traxen scale its groundbreaking technology in the commercial transportation industry,” said Ali Maleki, CEO of Traxen. “Our iQ-Cruise system empowers fleet owners and operators to save fuel without compromising truck performance or safety.”

6% to 15% Fuel Savings

Eaton reported Initial feedback from United Road, a vehicle and heavy-haul transportation service and early adopter of the iQ-Cruise system, shows that fuel consumption and emissions reduction can be significant. 

“Using iQ-Cruise we have realized more than 6% fuel economy savings with some frequent users saving as much as 10% - 15%,” said Jason Walker, chief operating officer, United Road. “This technology has a transformative impact on our operations and cost structure while positively contributing to a more sustainable future of transportation and logistics by reducing our greenhouse gas emissions.” 

The Traxen iQ-Cruise kit comes with an installation guide to instruct commercial vehicle service centers how to install the system. Once installed, users can activate the system through Traxen.

More Equipment

Factory illustration building with Hyundai on the side
Equipmentby Deborah LockridgeMarch 31, 2026

Hyundai Translead Bringing Trailer Production to U.S.

The new Hyundai Translead production sites will improve trailer and body delivery to customers by reducing lead times and leveraging a growing dealer network.

Read More →
Collage of Top 20 Product award ceremonies
EquipmentMarch 31, 2026

HDT Honors the Best New Products of 2025 at TMC [Photos]

Heavy Duty Trucking's Top 20 Products awards recognize the best new products and technologies. Check out the award presentations at the 2026 Technology & Maintenance Council annual meeting.

Read More →
freightliner whitepaper
SponsoredMarch 31, 2026

Detroit Engines: Trusted Performance, Built for What's Next

The Detroit® Gen 6 engine platform proves that real progress doesn’t require a complete redesign. Built on 20 years of trusted technology, these engines are designed for efficiency, stronger performance, and greater reliability than before. And they do it all while complying with 2027 EPA standards on every mile.

Read More →
Ad Loading...
White semi trailer at TMC booth display
Equipmentby News/Media ReleaseMarch 30, 2026

Hyundai Translead Expands Trailer Tech, Introduces Long-Life Dry Van, New Refrigerated Body

Smart safety systems, AI-powered visibility, a 10-year-warranty dry van, and a modular refrigerated body debuted at TMC.

Read More →
Illustration showing diesel exhaust fluid pump sign and EPA headquarters
Equipmentby Deborah LockridgeMarch 30, 2026

EPA Targets DEF Sensor Failures Behind Truck Derates

New guidance allows engine makers to replace problematic DEF sensors with NOx-based systems, aiming to reduce unnecessary derates and downtime caused by failures in the sensors designed to monitor diesel exhaust fluid on trucks.

Read More →
Circles with trucks demonstrating sustainable features and Top Green Fleets logo
Fuel Smartsby Deborah LockridgeMarch 27, 2026

Heavy Duty Trucking is Searching for the Top Green Fleets of 2026

Is your company a leader in sustainability efforts among trucking fleets? If so, Heavy Duty Trucking's editors want to hear from you.

Read More →
Ad Loading...
Truck-Lite backup camera system.
Equipmentby Jack RobertsMarch 27, 2026

Clarience Technologies Expands Safety and Visibility Portfolio at TMC

From advanced connectivity to AI-powered cameras and next-gen fuel filtration, Clarience companies outlined a roadmap for safer, more connected trailers at TMC’s Annual Meeting.

Read More →
Podcast thumbnail saying "Trucking's Digital Frontier"
Equipmentby Deborah LockridgeMarch 26, 2026

What's Real in Advanced Truck Technology? ACT Expo's Erik Neandross Weighs In

Artificial intelligence, the software-defined vehicle, telematics, autonomous trucks, electric trucks and alternative fuels, and more in this HDT Talks Trucking interview

Read More →
Two men shake hands in front of a Freightliner truck display during a partnership announcement supporting workforce development and training programs.
Equipmentby News/Media ReleaseMarch 25, 2026

Freightliner Donates Fifth Generation Cascadias to Be Pro, Be Proud

Freightliner has donated three Cascadia trucks to support Be Pro, Be Proud, expanding mobile training efforts aimed at building interest in skilled trades careers.

Read More →
Ad Loading...
Tesla Semi electric truck
EquipmentMarch 23, 2026

Technology & Maintenance Council 2026 Annual Meeting [Photos]

Couldn't make it to Nashville for TMC's 2026 annual meeting? Check out these images.

Read More →