Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Learn Strategies for Fleet Sustainability, Cutting Out-of-Service Violations at HDTX

Heavy Duty Trucking Exchange has added two more educational speakers, who will share insights on the messy road to zero emissions and how fleets can keep out-of-service violations from killing their bottom line.

July 21, 2023
Learn Strategies for Fleet Sustainability, Cutting Out-of-Service Violations at HDTX

Mike Roeth of NACFE returns to Heavy Duty Trucking Exchange to discuss alternative fuels and electric trucks.

Photo: Deborah Lockridge

5 min to read


Heavy Duty Trucking Exchange has added two more educational speakers, who will share insights on the messy road to zero emissions and how fleets can keep out-of-service violations from killing their bottom line.

Mike Roeth, executive director of the North American Council for Freight Efficiency, will kick off the event on Sept. 6, speaking about the “messy middle” of alternative fuels and technologies.

Safety and compliance expert John Seidl will speak on Sept. 7 with tips on how fleets can improve revenue and profits by slashing out-of-service violations.

The deadline is near for fleet managers to apply to attend to HDTX, Sept. 6-8 in Scottsdale, Arizona. This annual event brings together a small group of fleet managers and industry to focus on networking and education in an intimate setting.

This will be the sixth year for the event, held at the Scottsdale Resort at the Scottsdale McCormick Ranch. Executives and managers of Class 7-8 trucking fleets can apply to attend as a hosted guest at www.heavydutytruckingexchange.com

Making the ‘Messy Middle’ Less Messy

If you’re overwhelmed by all the potential alternative fuels and technologies to power commercial medium- and heavy-duty trucks, you’re not alone.

In 2019, NACFE Executive Director Mike Roeth coined the term “messy middle” to describe the 20 years between 2020 and 2040 as the trucking industry tries to find a decarbonization path that eventually will lead to zero-emissions operations. If anything, it seems things have gotten messier since then, with more alternative fuels and technology options on the horizon.

Roeth will share what NACFE has learned about the latest in green technology options and how fleets can start crafting a plan to get through the messy middle.

He’ll also offer an update on NACFE’s Run on Less – Electric Depot, which will kick off the following week, sharing some insights learned so far from the participating fleets about scaling electric truck operations.

Roeth has worked in the commercial vehicle industry for more than 35 years in various positions with Navistar and Behr/Cummins. Today he specializes in green truck collaborative technologies. Roeth served on the second National Academy of Sciences, Engineering, Medicine Committee on Reducing Fuel Consumption and Greenhouse Gas Emissions of Medium- and Heavy-Duty Vehicles and served as chairman of the board for the Truck Manufacturers Association.

Slash Out-of-Service Violations for More Revenue and Profits

John Seidl will offer real-world experience in slashing out-of-service violations.

Photo courtesy John Seidl

Every time your vehicle or driver is put out of service in a roadside inspection, it starts a chain of reactions that affect your fleet’s revenue, profits, and safety.

At HDTX, compliance expert John Seidl will talk about how fleets can reduce OOS violations in hours of service, driver qualifications, maintenance, hazmat and more, including:

  • How OOS violations affect CSA scores and what that means for sales and insurance rates

  • How OOS violations tank your equipment and driver utilization

  • What your shop technicians don’t understand about OOS.

Seidl, a former Wisconsin State Motor Carrier Trooper and FMCSA Investigator, is vice president of risk services at Reliance Partners and recently started a new business, Trucking Wins, an online training suite for trucking companies. His real-world, nitty-gritty, and often surprising insights into making trucking regulations work for you have made him a popular speaker at events such as Fleet Safety Conference and HDTX.

Inspiration from a Paralympic Athlete

As previously announced, the HDTX keynote speaker will be paralympic athlete and veteran Rob Jones. He’ll use his experience to speak about staying on mission, living a life of meaning, and how to use the weight of obstacles to overcome anything in your way. 

Meet HDT’s 2023 Truck Fleet Innovators

A highlight of HDTX is the awards ceremony and panel discussion with HDT’s Truck Fleet Innovators, hosted by Editor and Associate Publisher Deborah Lockridge, Equipment Editor Jim Park, and sponsor East Mfg. Hear their insights on top industry issues, such as driver retention, trailer telematics, saving money on maintenance, safety culture, electric trucks, using technology, and more:

  • James Adams, CEO and Founder, Revolution Trucking, Wadsworth, Ohio

  • Brad Bayne, Vice President of Strategic Initiatives, Duncan and Son Lines/4 Gen Logistics, Buckeye, Arizona

  • Brent Hickman, Senior Manager of Equipment Maintenance and Sales, Pilot Company, Knoxville, Tennessee

  • Garth Pitzel, Associate VP, Safety and Driver Development, Bison Transport, Winnipeg, Manitoba, Canada

  • Thurman Register, Senior Fleet Manager, Ferguson Enterprises, Newport News, Virginia.

  • Andrew Winkler, General Manager, Chief Carriers, Grand Island, Nebraska

HDT's Truck Fleet Innovators panel discussion is a highlight of HDTX each year.

Photo: HDTX/Tavits

Economic and Industry Insights

Get two different perspectives on the state of the trucking industry and the economy with short video presentations from two of the industry’s leading analysts:

Jeff Kauffman has been a recognized authority in trucking, logistics and transportation equipment since 1993. He’s an equity research analyst covering airlines, freight, logistics, transportation equipment, and more recently, the rideshare and alternative energy industries. During his career, he has been recognized as one of the leading analysts on Wall Street in the transportation and logistics space. The longtime global head of freight transportation research for Merrill Lynch, he now heads up his own transportation consulting firm, Tahoe Ventures. He also serves as principal of transportation and logistics equity research at Vertical Research Partners.

Eric Starks is chairman of the board at FTR. He has spent his entire career in the freight transportation sector and is a leading researcher in freight modal share analysis and forecasting. His background includes research on rail and truck freight movements and asset equipment purchases. Starks is a frequent speaker at Wall Street analyst meetings, association events, and private meetings. He has a unique ability to communicate to his audiences how the economy, logistics, freight, and equipment demand impacts their respective business.

More Fleet Management

A woman holding a tablet with a screen showing rectangles of various colors
SponsoredSeptember 16, 2026

Color Match Smarter: Tools That Restore & Perform

For fleet managers and collision repair professionals keeping heavy-duty trucks on the road, getting the color right the first time isn't just about appearance — it's about efficiency, turnaround time, and bottom-line results. Discover how today's digital color tools are transforming the repair process from guesswork to precision.

Read More →
Mobile tablet showing Motus screen against highway background with Motus logo
Fleet Managementby StaffSeptember 15, 2026

FMCSA Pauses Biennial-Update Enforcement Amid Motus Transition

Carriers whose updates were due on or after June 1 have more time, while FMCSA works to stabilize its new registration system and warns of phishing sites impersonating its new carrier registration system, Motus.

Read More →
Geotab Whitepaper Cargo Theft Cover
SponsoredSeptember 14, 2026

2026 Blueprint for Countering Smarter Supply Chain Theft

Cargo theft is no longer just the cost of doing business. It's a multi-billion-dollar criminal enterprise exploiting vulnerabilities across your fleet, drivers, and supply chain.

Read More →
A monitor with a bar graph with a person sitting next to it wearing a headset.
SponsoredSeptember 1, 2026

How Telematics Improves Visibility, Control, and Performance in Refrigerated Fleets

Explore how telematics help refrigerated fleets improve visibility, uptime, efficiency, compliance, and cargo protection across connected cold chain operations.

Read More →
Graphic with U.S. and Canadian flags over background illustration of an ink-stamp that says Tariffs.
Equipmentby Deborah LockridgeAugust 24, 2026

What the U.S.-Canada Trade War Means for Trucking

Escalating U.S.-Canada tariffs could disrupt cross-border freight, reduce truck volumes, raise costs, and create new uncertainty for carriers on both sides of the border.

Read More →
Fleet Managementby News/Media ReleaseAugust 24, 2026

What Are Trucking’s Top Concerns for 2026?

The American Transportation Research Institute wants to know what's worrying trucking fleet managers, drivers, and other stakeholders in its annual Industry Issues survey.

Read More →
Four men in suits on the National Mall with giant video screen showing capitol building in the background
Fleet Managementby Deborah LockridgeAugust 24, 2026

American Trucking Associations Looks for a New Leader

ATA President and CEO Chris Spear abruptly left his job at the association on August 21, at a pivotal time for the trucking industry.

Read More →
The Cyber Stop column header with photo of a smiling driver in truck with a laptop and a wi-fi icon
Fleet ManagementAugust 21, 2026

Public Wi-Fi Cybersecurity Risks: How Truck Drivers and Fleets Can Protect Their Data

Public Wi-Fi can expose truck drivers and fleets to credential theft, malware, and other cyber threats. Here’s how to reduce the risk on the road.

Read More →
Woman in white blazer superimposed on background showing a row of Fraley & Schilling truck, plus the HDT Truck Fleet Innovators 2026 logo
Fleet Managementby Deborah LockridgeAugust 19, 2026

For Nicky Cupp, Fleet Innovation Starts With Frustration

HDT Truck Fleet Innovator Nicky Cupp turns everyday pain points at Fraley & Schilling into opportunities for better technology and smarter processes.

Read More →
Headshot of Adam Buttgenbach with a Pepsi-branded Tesla Semi in the background
Fleet Managementby Deborah LockridgeAugust 18, 2026

Adam Buttgenbach’s Approach to Electric Trucks: Start With Where They Fit

HDT Truck Fleet Innovator Adam Buttgenbach helped PepsiCo build one of North America’s largest EV fleets by focusing on where electric trucks make operational sense.

Read More →