Read more insights from Innovators and finalists: How Innovative Trucking Leaders Turn Change Into an Advantage
How HDT’s 2026 Truck Fleet Innovators Are Rethinking Fleet Operations
Meet five trucking leaders who are challenging assumptions, solving operational problems, and putting innovative ideas to work.

From left, Adam Buttgenbach, Nicky Cupp, Lance Evans, Jennie Abarca and Deen Albert are honored as Heavy Duty Trucking Fleet Innovators for 2026.
HDT
- Five trucking leaders are exploring new strategies to defy traditional assumptions in fleet operations.
- Their approaches include artificial intelligence, data-driven tools, electric trucks, advanced safety technology, and new ways of managing everyday fleet challenges.
- What sets these leaders apart is a willingness to question assumptions, experiment, learn from setbacks, measure results, and share what they’ve learned with other fleets.
*Summarized by AI
Every year, new technologies promise to change trucking. Artificial intelligence. Electric trucks. Advanced safety systems. Automation.
But technology alone isn’t the same as innovation. Vision and being willing to challenge conventional thinking matter — but so does turning ideas into results.
This year's HDT Truck Fleet Innovators all approached innovation differently. Some embraced emerging technology, while others found better ways to solve everyday operational problems.
None set out simply to adopt the latest technology. They identified a problem or recognized an opportunity, then found a better way to address it.
Some turned to artificial intelligence and data-driven solutions. Others embraced electric trucks, advanced safety technology, or new management approaches.
What they have in common is a willingness to question assumptions, experiment, measure results, learn from setbacks, and share those lessons with other fleets.
The goal of HDT’s Truck Fleet Innovators awards isn't simply to recognize people with bold ideas. It's to recognize leaders whose ideas are already making a difference — and whose experiences can help other fleets navigate through these fast-changing times.

HDT’s 2026 Truck Fleet Innovators:
- Jennie Abarca, founder/CEO, King Fio Trucking
- Deen Albert, vice president of operations, Grand Island Express
- Adam Buttgenbach, global procurement director – fleet transformation, PepsiCo (now with YMX Logistics)
- Nicky Cupp, director of continuous improvement, Fraley & Schilling
- Lance Evans, director of safety, K&B Transportation
They will receive their awards and participate in a panel discussion during Heavy Duty Trucking Exchange, September 23-25 in Scottsdale, Arizona. (There are still a few spots open for qualified fleets to attend, if you'd like to meet the Innovators in person.)
The Innovator Finalists
The judges also recognized four outstanding Truck Fleet Innovator finalists whose ideas are helping shape the future of trucking:
- DeShon Brown, head of safety and compliance, Spur Freight Services
- Charles Tarbutton, president, B-H Transfer
- John “JV” Verdon, co-founder and chief commercial officer, Nevoya
- Matt Yearling, CEO, YMX Logistics
Quick Answers
The annual HDT Truck Fleet Innovators awards recognize fleet leaders who are finding new and better ways to solve trucking’s challenges and whose ideas are already producing real-world results
*Summarized by AI
More Fleet Management

How Telematics Improves Visibility, Control, and Performance in Refrigerated Fleets
Explore how telematics help refrigerated fleets improve visibility, uptime, efficiency, compliance, and cargo protection across connected cold chain operations.
Read More →
What the U.S.-Canada Trade War Means for Trucking
Escalating U.S.-Canada tariffs could disrupt cross-border freight, reduce truck volumes, raise costs, and create new uncertainty for carriers on both sides of the border.
Read More →
What Are Trucking’s Top Concerns for 2026?
The American Transportation Research Institute wants to know what's worrying trucking fleet managers, drivers, and other stakeholders in its annual Industry Issues survey.
Read More →
American Trucking Associations Looks for a New Leader
ATA President and CEO Chris Spear abruptly left his job at the association on August 21, at a pivotal time for the trucking industry.
Read More →
Public Wi-Fi Cybersecurity Risks: How Truck Drivers and Fleets Can Protect Their Data
Public Wi-Fi can expose truck drivers and fleets to credential theft, malware, and other cyber threats. Here’s how to reduce the risk on the road.
Read More →
For Nicky Cupp, Fleet Innovation Starts With Frustration
HDT Truck Fleet Innovator Nicky Cupp turns everyday pain points at Fraley & Schilling into opportunities for better technology and smarter processes.
Read More →
Adam Buttgenbach’s Approach to Electric Trucks: Start With Where They Fit
HDT Truck Fleet Innovator Adam Buttgenbach helped PepsiCo build one of North America’s largest EV fleets by focusing on where electric trucks make operational sense.
Read More →
Deen Albert: Let Automation Do the Math, People Make the Decisions
HDT Truck Fleet Innovator Deen Albert makes sure people are still at the heart of operations at Grand Island Express, even while adopting artificial intelligence tools. AI-assisted dispatch helped boost revenue 25% with the same number of trucks.
Read More →Trimble’s New AI Agent Takes Aim at Fleet Back-Office Busywork
Arc Agent works across Trimble TMS products to automate repetitive tasks such as freight orders, maintenance, invoices, fuel costs and more.
Read More →
Tight Trucking Capacity Pushes Rates Higher Even as Freight Volumes Fall
“Spot rates moving ahead of contract rates have historically signaled a tightening market, but we haven’t seen a capacity-driven market quite like this one,” said DAT's Dean Croke.
Read More →

