Motive Expands All-in-One AI-Powered Operations Platform

Motive, which provides an AI-powered integrated operations platform for fleets, announced a range of new products and services designed to improve safety and productivity. The new products extend Motive’s artificial intelligence tools to new safety and worksite applications and gives customers greater visibility and control over their operations.

“We’re executing on our vision of one integrated platform that combines Driver Safety, Spend Management, Fleet Management, and Equipment Monitoring and now AI Omnivision — all in one place,” explained Shoaib Makani, co-founder and CEO of Motive, in making the announcement at Motive’s Inaugural Innovation Summit in Nashville.

“And with our continued investment in AI and computer vision, we’re automating even more manual work so our customers can focus on the people and things that matter most.”

Computer Vision for Physical Operations

Motive said its new AI Omnivision is the first general-purpose computer vision platform for physical operations, giving customers across a wide range of industries more visibility than ever before.

Motive’s Physical Economy Outlook 2024 found that 42% of leaders lack a single view into their workers, vehicles, and equipment, while 58% say they spend most of their time dealing with reactive issues versus proactively managing their operations.

The new AI Omnivision is a suite of AI-powered software solutions designed to deliver visibility into every corner of an operation in a broad range of industries, including waste services, construction, transportation and logistics, oil and gas, and more.

Leveraging the capabilities of Motive’s AI Omnicam, AI Omnivision unlocks possibilities for Motive's customers to develop and deploy precise, tailor-made AI models quickly. Examples include:

• Waste Services: Observe and detect overflowing trash bins and potentially hazardous materials to help reduce risk for sanitation workers and alert operators of improper disposal practices.
• Construction: Visually monitor and automatically alert managers in real-time of jobsite hazards such as workers not wearing personal protective equipment, which is a major driver of workplace fatalities.
• Transportation & Logistics: Spot unauthorized movement of cargo and track unauthorized access or theft, as well as alert a driver or manager in real time if cargo is improperly tied down.
• All Physical Economy Industries: Enhance safety for commercial vehicles with large blind spots such as passenger transit, waste services, delivery, construction, and more by detecting pedestrians, workers, cyclists, joggers, and children in real time and alerting drivers about potential collisions to enable quick evasive action.

Motive Beacon Locates Small Assets

It’s a challenge for managers to track smaller pieces of equipment on outdoor job sites and inside warehouses, where traditional GPS tracking does not work reliably. This can result in financial losses from lost or stolen pallets and equipment, and wasted time as employees search for specific items.

The Motive Beacon is a small but durable Bluetooth-based tracking device that allows customers to track just about anything — from small tools and equipment on a worksite, to pallets in a warehouse.

The Motive Beacon connects to the Motive Beacon Gateway to enable meter-level indoor positioning and connects to the Motive Mesh Network to allow customers to track their equipment on the move.

• Indoor Visibility: The Motive Beacon Gateway is an indoor gateway designed specifically for asset positioning within a facility such as a warehouse, manufacturing plant, or construction site, where traditional GPS tracking is unreliable. By connecting Motive Beacons to the Motive Beacon Gateway, Motive creates a wireless technological net that enables workers to leverage the Motive Fleet App to lead them precisely to the asset they need.
• Outdoor Visibility: Once an asset is in transit beyond the confines of a facility, the Motive Mesh Network leverages Motive’s 2 million+ active Motive Vehicle Gateways, Asset Gateways, and Motive App users to locate these assets.

Expedite Emergency Services After a Collision

Motive announced it now offers First Responder functionality to expedite the dispatching of emergency services following a severe collision.

When a severe collision occurs, Motive has key data such as vehicle location, make, model, color, license plate, orientation, passengers, and other important information to provide emergency services while notifying the safety manager of the collision.

The average response time to 911 calls is 10-19 minutes, and fatalities can be reduced by 13% for every minute that first responders arrive faster at the scene of a collision, according to Motive. This is critically important when accidents happen in remote places where there’s no one else on the road to call 911.

Driver Coaching

Motive announced upcoming enhancements to its Driver Safety Solution, including new AI models that detect even more unsafe behaviors such as drowsiness, lane swerving, forward collision warnings, sideswipe and blind spot monitoring, and unsafe parking.

In addition, Motive announced AI recognition of positive driving behaviors that promote safe driving practices, such as keeping a safe distance between vehicles, allowing companies to recognize safe drivers.