Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Motive Announces AI-Enabled Camera Safety System

Motive said its new AI Omnicam is the industry’s first artificial-intelligence-enabled camera designed for side-, rear-, passenger-, and cargo-monitoring.

Motive Announces AI-Enabled Camera Safety System

Motive's new AI Omnicam provides a 360° field of view  around a vehicle, allowing protection and visibility from all sides.

Photo: Motive

2 min to read


Motive unveiled its AI Omnicam camera safety system, an artificial-intelligence-enabled camera designed for side-, rear-, passenger-, and cargo-monitoring.

When the AI Omnicam is paired with Motive’s AI Dashcam, the company said it will give fleets and drivers a full 360-degree view of a vehicle, its interior, and its surroundings. This can help improve road and jobsite monitoring and safety, investigate and combat potentially fraudulent claims, and resolve disputes over transportation and handling of valuable cargo and goods.

Ad Loading...

Sideswipes and rear collisions cause more than 33% of fatal crashes and 44% of crashes with injuries, Motive noted. To help counter these threats, the AI Omnicam allows visibility from all sides, significantly enhancing safety and day-to-day operations.

Combining this wider field of view with high-definition video and automated alerts will exonerate drivers from false side and rear collision claims, Motive said. It will also allow the investigation of cargo theft and passenger incidents and resolve disputes over loading and unloading of goods and materials.

Upcoming AI enhancements will eliminate blind spots and prevent accidents in real time, as well as detect risky behaviors such as unsafe lane changes, incorrect cargo loading, and improper use of safety gear, according to Motive.

Ad Loading...

“The AI Omnicam’s intelligence is applicable across a wide array of industries, including trucking and logistics, construction, oil and gas, and passenger transit, among others,” said Jai Ranganathan, chief product officer at Motive. “Previous fleet camera and visibility technology provided little-to-no side and rear-visibility, and those that did weren’t able to quickly parse insights from footage or help prevent incidents. By combining AI-enabled intelligence with 360-degree visibility, businesses have a technology at their fingertips that not only improves visibility but actively contributes to preventing incidents and ensuring safety.”

“Motive’s AI Dashcams have been a game-changer for our fleet, and now with AI Omnicam we’re gaining visibility into side or rear-facing accidents we didn’t have previously,” added Tom Abrams, co-founder and CEO, Reliable Carriers. “The Motive solution has been an invaluable investment, saving us millions on accident claims and we’re very excited to roll out Motive AI Omnicams fleet-wide.”

Motive also recently announced a series of innovations that expand the functionality of its Driver Safety Solution, with new types of safety and risk triggers such as improved collision detection, stop sign violation, driver distraction, unsafe lane changes and camera obstruction.

More Safety & Compliance

Mobile tablet showing Motus screen against highway background with Motus logo
Fleet Managementby StaffSeptember 15, 2026

FMCSA Pauses Biennial-Update Enforcement Amid Motus Transition

Carriers whose updates were due on or after June 1 have more time, while FMCSA works to stabilize its new registration system and warns of phishing sites impersonating its new carrier registration system, Motus.

Read More →
Presentation slide showing ZF's North American market growth
Equipmentby Deborah LockridgeSeptember 10, 2026

ZF Expands Commercial Vehicle Push in North America

ZF is expanding its North American commercial-vehicle presence with new transmission applications, electrification, trailer technology and autonomous-driving systems.

Read More →
Illustration with driver behind the wheel, an alert sign, and a laptop
Driversby Lauren FletcherSeptember 9, 2026

Truck Drivers Need More Than Another Alert

Fleets have more visibility into truck health, safety events, and driver activity than ever. The next challenge is turning all that information into useful guidance for the person who has to decide what to do next.

Read More →
Ad Loading...
Tesla Semi electric truck with interior of Tesla Cybercab superimposed on top
Equipmentby Deborah LockridgeSeptember 8, 2026

Tesla Wants a Self-Driving Semi. Are Cameras Enough?

Could Tesla’s camera-only autonomous driving technology work on an 80,000-pound Semi? In this commentary, HDT's Deborah Lockridge takes a look at Tesla, Cybercab, and how autonomous trucks see the road.

Read More →
Collage of five autonomous trucks
Safety & Complianceby Deborah LockridgeSeptember 8, 2026

What DOT’s Automated Vehicle Strategy Means for Trucking

The U.S. Department of Transportation issued a new automated-vehicle strategy that outlines plans for driverless-truck regulations, cross-state freight corridors, and federal safety standards.

Read More →
Illustration of NYC skyline with speed limit sign and the major's order in the foreground
Safety & Complianceby News/Media ReleaseSeptember 4, 2026

NYC Expands Speed, Pedestrian Safety Tech Across Fleet

New York City is expanding intelligent speed assistance and pedestrian-alert systems across its municipal fleet, moving the technologies from pilot programs into vehicle procurement and retrofit requirements.

Read More →
Ad Loading...
Two men in jackets with Homeland Security indicated on the back, standing in a parking lot looking toward a building with trucks in front of it
Driversby Deborah LockridgeSeptember 1, 2026

FMCSA Removes 110 Truck Driver Training Schools from Certified ELDT List

Federal regulators also are targeting more than 160 additional training providers and launching a nationwide audit of third-party CDL skills testers as part of a broader crackdown on trucking fraud.

Read More →
Digital cover feature illustration showing truck inspector looking at trailer in background with the words "Compliance doesn't equal safety"
Safety & Complianceby Deborah LockridgeSeptember 1, 2026

Beyond DOT Compliance: What Makes a Trucking Fleet Truly Safe?

A trucking fleet can follow every rule and still make unsafe decisions. The real test comes when safety conflicts with freight, productivity, or cost.

Read More →
Illustration of tired truck driver, electronic logging device, and traffic congestion

Hours of Service Pilot Programs: FMCSA Readies for 2027 Rollout

Two pilot programs could eventually reshape hours-of-service rules, giving truck drivers options to pause their 14-hour clock or use longer split sleeper rest periods.

Read More →
Ad Loading...
Dog in a special pet restraint in the passenger seat of a truck cab, with a photo of pet guide superimposed

New Guide Offers Pet Safety Tips for Truck Drivers

Hundreds of thousands of pets travel in truck cabs. A new safety guide from Volvo Trucks and the Center for Pet Safety offers practical advice for truck drivers who bring dogs and cats along for the ride.

Read More →