Bridgestone Americas introduced the Greatec M703 Ecopia ultra-wide base tire for long-haul and regional applications. It replaces the Greatec M835A Ecopia. The company said the new tire offers improved projected mileage, fuel savings, enhanced traction, and retreadability.

The new M703 uses a high-density tread pattern alongside a long-wearing compound to deliver excellent removal mileage, according to the company. Bridgestone said the tire’s ultra-wide-base casing helps fleets predictably reduce their total cost per mile through premium performance across multiple efficiency metrics.

Key features of the M703 tire include:

• Improved Projected Mileage: The M703 Ecopia tire is projected to have 30% better wear mileage than its predecessor.

• Enhanced Fuel Efficiency: A low-rolling-resistance compound paired with a low-energy tread pattern offers14% lower rolling resistance than its predecessor.

• Traction Technology: Increased, long-lasting biting edges give the M703 confident traction in demanding applications throughout the life of the tire.

• Casing Retreadability: The tire’s casing is engineered with Waved Belt technology and Turn In Ply design to deliver good retreadability.

The Greatec M703 Ecopia is currently available in a 445/50R22.5 size.

“Bridgestone’s line of Ecopia products continues to improve with each new tire, and the Greatec M703 is the latest example of our team’s ability to create a tire that directly addresses the needs of our customers,” said Brian Cunningham, vice president, Fleet Solutions, Bridgestone Americas, in a release. “With the M703, fleets can expect to see improved fuel efficiency and tire wear, which can help lower their total cost of ownership and help businesses improve their bottom line.”

The new M703 tire aligns with the Bridgestone E8 Commitment, which consists of eight Bridgestone-like values starting with the letter “E.” The M703 tire aligns with the “efficiency” and “economy” values.