J.J. Keller & Associates has announced a “breakthrough” in flip placard design. The company said the new placard is improving fuel fleet operations for a Midwestern fuel hauler. 

According to the company, the newly redesigned placard triples product lifespan for the fuel hauler's specific use, reduces maintenance costs and enhances compliance confidence.

Patent-Pending Innovations

The Midwestern fuel hauler faced a persistent issue, according to J.J. Keller. 

Flip placards, which are critical for identifying hazardous materials, were wearing out due to transit vibration and handling by drivers wearing fuel-tainted gloves.

This led to frequent replacements, increased costs and potential compliance risks.

J. J. Keller engaged directly with the fuel hauler through onsite visits, driver interviews and real-world prototype testing. 

The result: a new 5-Legend Super Placard Set featuring two patent-pending innovations:

Anti-vibration rubber bumpers minimize vibration during transit.

Dual-clip retainers replaced the traditional four-clip design, making it easier and quicker to switch placards and keep more of the drivers’ gloves away from the placard surface.

3 Times the Service Life

Overall, the new design has increased the flip placard lifespan by three times for the hauler's application, reduced maintenance and replacement costs, improved the driver experience and enhanced the hauler's compliance confidence.

“Our customer reported a dramatic reduction in flip placard replacement and cost, and their drivers spend less downtime dealing with damaged placards,” said Joel Clark, J. J. Keller director of product management. “This success story highlights J. J. Keller’s commitment to solving real-world problems through innovation, collaboration and customer focus. The redesigned flip placard is not just a product. It’s a symbol of what’s possible when we listen, learn and lead with purpose.”