Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Economic Experts Look at Economy During ATA Session

This economic recovery looks very different in some aspects from the "typical" recovery as a recession - but some of those differences are actually helping trucking recover faster than the general economy. In a panel discussion on the state of the economy during the American Trucking Associations' annual management conference in Phoenix this week, ATA Chief Economist Bob Costello said he was taking a "glass half full" approach to his outlook.

by Staff
October 20, 2010
Economic Experts Look at Economy During ATA Session

 

4 min to read


This economic recovery looks very different in some aspects from the "typical" recovery as a recession - but some of those differences are actually helping trucking recover faster than the general economy.

In a panel discussion on the state of the economy during the American Trucking Associations' annual management conference in Phoenix this week, ATA Chief Economist Bob Costello said he was taking a "glass half full" approach to his outlook.

For one thing, he thinks the changes for a double-dip recession are slim.

Unemployment is a big concern, Costello said, and it's likely to be the end of 2013 before the country regains all the jobs lost during the recession. Yet the unemployment figure is very uneven, he pointed out. The private sector is creating some jobs, but state and local governments are laying people off. For people with a college degree, unemployment is only 4.4. percent. For this without a high school diploma, it's 15 percent.

Manufacturing And Consumer Spending

That high unemployment is contributing to another anemic number in this recovery, and that's consumer spending on services. David Huether, chief economist for the National Association of Manufacturers, showed a chart comparing various figures from this recovery with the average of the past 10 recoveries. Consumer purchases of services, which account for 48 percent of the economy, were a fraction of the average.

On the other hand, the chart showed manufacturing is much higher than in past recoveries -- in fact it's growing twice as fast as the rest of the economy. This is largely thanks to exports, another higher-than-average figure in this recovery. U.S. exports have gorwn about 14 percent, about 3.5 times faster than average growth in the first-year recovery. And manufactured goods mean more truckloads, as trucks transport both raw materials and finished products.

"One thing to keep in mind is that even with the loss of millions of jobs in manufacturing in the U.S., the U.S. manufacturing sector remains by far the largest in the world," Huether said. "Even with the sharp rise in China's manufacturing, it's still a little less than half of the U.S. The U.S. still makes things."

Manufacturing, he predicted, will grow a little faster than the economy, but not strong enough to actually add employment for another six months or so. As far as GDP, he predicted growth of 1.8 to 2.5 percent in the next three quarters, "but look for the economy to start running on all cylinders in the third or fourth quarter of 2011."

Interestingly, said Scott Krugman, vice president with the National Retail Federation, the luxury sector is coming back. More customers are looking for jewelry, for example. And, he said, customers are starting to look at some big-ticket items again, such as computers, TVs, new cars and vacation travels, according to a survey. He's forecasting about a 2.5 percent increase in retail sales for 2010, compared to a 2.5 percent decline last year.

Supply And Demand

ATA's Costello pointed out that it won't take much of an increase for things to really get better for the trucking industry, and that's because of the basic concept of supply and demand.

"I have never seen so much supply come out of this industry," he said. "It wasn't easy; you had to lay people off, you had to get rid of equipment. But it is not going to start paying dividends. You're already starting to see that. Yes, we had a historic drop in demand, but we also had a historic drop in supply."

And there is nothing on the horizon that suggests there will be more capacity any time soon, he said. "I think failures are going to stay high, because a lot of fleets still owe money to their lenders." New government regulations such as CSA 2010 if anything will be taking more capacity out of the system, he said. Carriers will be buying trucks to replace their aging fleets, not to add capacity, he predicted.

"Even though demand's not going to grow a whole lot, I think the trucking industry's going to do very well." In fact, he said, "I think when we meet next year we will be on the cusp of some of the best years in trucking."

More Fleet Management

Illustration of football stadium with bar graph and freight on dock
Fleet Managementby StaffFebruary 5, 2026

Trucking the Super Bowl: How Super Bowl LX Impacted Freight Volumes

Super Bowl LX drove a spike in trucking freight volumes into San Jose. New data shows which equipment types benefited most.

Read More →
Cyberstop column header depicting images related to threats, AI, and a locked cargo container
Fleet Managementby Ben WilkensFebruary 4, 2026

How Cybercrime Is Reshaping Cargo Theft and Fleet Risk in 2026

Artificial intelligence is changing how cybercriminals and cargo thieves target trucking fleets—and how fleets defend themselves. As phishing, impersonation, and cargo theft converge, cybersecurity is becoming a core part of fleet safety and operations.

Read More →
Fleetworthy Toll360 toll management system.
Fleet Managementby News/Media ReleaseFebruary 4, 2026

Fleetworthy's AI-powered Toll360 Gives Fleets Real-Time Toll Visibility and Automated Dispute Handling

Fleetworthy's new Bestpass Toll360 add-on uses route data and AI to predict toll charges, reconcile invoices, and automatically file eligible disputes—helping fleets cut manual work and recover overpayments.

Read More →
Ad Loading...
2026 Mack Anthem rolls off the assembly line
Fleet Managementby News/Media ReleaseFebruary 3, 2026

Mack Financial Services Launches Physical Damage Insurance For All Makes

Mack Financial Services has introduced the Rolling Asset Program, offering physical damage insurance for all makes and models within a customer's fleet.

Read More →
Illustration of phishing email with trucks in background
Fleet Managementby News/Media ReleaseFebruary 3, 2026

New Phishing Scheme Targets Motor Carriers, FMCSA Warns

Beware of a new phishing scheme targeting motor carriers. Scammers are sending emails posing as FMCSA or DOT officials to steal data.

Read More →
Daimler-Class8 partnership.
Fleet Managementby News/Media ReleaseFebruary 2, 2026

DTNA Partners with Class8 to Expand Digital Services for Freightliner Owner-Operators

A new partnership brings free wireless ELD service plus load optimization and dispatch planning tools to fourth- and fifth-generation Freightliner Cascadia customers, with broader model availability planned through 2026.

Read More →
Ad Loading...
SponsoredFebruary 1, 2026

Reducing Fleet Downtime with Advanced Diagnostics

This white paper examines how advanced commercial vehicle diagnostics can significantly reduce fleet downtime as heavy duty vehicles become more complex. It shows how Autel’s CV diagnostic tools enable in-house troubleshooting, preventive maintenance, and faster repairs, helping fleets cut emissions-related downtime, reduce dealer dependence, and improve overall vehicle uptime and operating costs.

Read More →
SponsoredFebruary 1, 2026

Stop Watching Footage, Start Driving Results

6 intelligent dashcam tactics to improve safety and boost ROI

Read More →
M&A illustration with Werner and FirstFleet logos
Fleet Managementby Deborah LockridgeJanuary 29, 2026

Werner Expands Dedicated Fleet Nearly 50% With FirstFleet Acquisition

The $283 million acquisition of FirstFleet makes Werner the fifth-largest dedicated carrier and pushes more than half of its revenue into contract freight.

Read More →
Ad Loading...
Bobit Business Media B2X Rewards.
Fleet Managementby News/Media ReleaseJanuary 29, 2026

Bobit Business Media Launches B2X Rewards Engagement Program

B2X Rewards is a new, gamified rewards program aimed at driving deeper engagement across BBM’s digital platforms, newsletters, events, and TheFleetSource.com.

Read More →