Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Economic Experts Look at Economy During ATA Session

This economic recovery looks very different in some aspects from the "typical" recovery as a recession - but some of those differences are actually helping trucking recover faster than the general economy. In a panel discussion on the state of the economy during the American Trucking Associations' annual management conference in Phoenix this week, ATA Chief Economist Bob Costello said he was taking a "glass half full" approach to his outlook.

by Staff
October 20, 2010
Economic Experts Look at Economy During ATA Session

 

4 min to read


This economic recovery looks very different in some aspects from the "typical" recovery as a recession - but some of those differences are actually helping trucking recover faster than the general economy.

In a panel discussion on the state of the economy during the American Trucking Associations' annual management conference in Phoenix this week, ATA Chief Economist Bob Costello said he was taking a "glass half full" approach to his outlook.

For one thing, he thinks the changes for a double-dip recession are slim.

Unemployment is a big concern, Costello said, and it's likely to be the end of 2013 before the country regains all the jobs lost during the recession. Yet the unemployment figure is very uneven, he pointed out. The private sector is creating some jobs, but state and local governments are laying people off. For people with a college degree, unemployment is only 4.4. percent. For this without a high school diploma, it's 15 percent.

Manufacturing And Consumer Spending

That high unemployment is contributing to another anemic number in this recovery, and that's consumer spending on services. David Huether, chief economist for the National Association of Manufacturers, showed a chart comparing various figures from this recovery with the average of the past 10 recoveries. Consumer purchases of services, which account for 48 percent of the economy, were a fraction of the average.

On the other hand, the chart showed manufacturing is much higher than in past recoveries -- in fact it's growing twice as fast as the rest of the economy. This is largely thanks to exports, another higher-than-average figure in this recovery. U.S. exports have gorwn about 14 percent, about 3.5 times faster than average growth in the first-year recovery. And manufactured goods mean more truckloads, as trucks transport both raw materials and finished products.

"One thing to keep in mind is that even with the loss of millions of jobs in manufacturing in the U.S., the U.S. manufacturing sector remains by far the largest in the world," Huether said. "Even with the sharp rise in China's manufacturing, it's still a little less than half of the U.S. The U.S. still makes things."

Manufacturing, he predicted, will grow a little faster than the economy, but not strong enough to actually add employment for another six months or so. As far as GDP, he predicted growth of 1.8 to 2.5 percent in the next three quarters, "but look for the economy to start running on all cylinders in the third or fourth quarter of 2011."

Interestingly, said Scott Krugman, vice president with the National Retail Federation, the luxury sector is coming back. More customers are looking for jewelry, for example. And, he said, customers are starting to look at some big-ticket items again, such as computers, TVs, new cars and vacation travels, according to a survey. He's forecasting about a 2.5 percent increase in retail sales for 2010, compared to a 2.5 percent decline last year.

Supply And Demand

ATA's Costello pointed out that it won't take much of an increase for things to really get better for the trucking industry, and that's because of the basic concept of supply and demand.

"I have never seen so much supply come out of this industry," he said. "It wasn't easy; you had to lay people off, you had to get rid of equipment. But it is not going to start paying dividends. You're already starting to see that. Yes, we had a historic drop in demand, but we also had a historic drop in supply."

And there is nothing on the horizon that suggests there will be more capacity any time soon, he said. "I think failures are going to stay high, because a lot of fleets still owe money to their lenders." New government regulations such as CSA 2010 if anything will be taking more capacity out of the system, he said. Carriers will be buying trucks to replace their aging fleets, not to add capacity, he predicted.

"Even though demand's not going to grow a whole lot, I think the trucking industry's going to do very well." In fact, he said, "I think when we meet next year we will be on the cusp of some of the best years in trucking."

More Fleet Management

A monitor with a bar graph with a person sitting next to it wearing a headset.
SponsoredSeptember 1, 2026

How Telematics Improves Visibility, Control, and Performance in Refrigerated Fleets

Explore how telematics help refrigerated fleets improve visibility, uptime, efficiency, compliance, and cargo protection across connected cold chain operations.

Read More →
Graphic with U.S. and Canadian flags over background illustration of an ink-stamp that says Tariffs.
Equipmentby Deborah LockridgeAugust 24, 2026

What the U.S.-Canada Trade War Means for Trucking

Escalating U.S.-Canada tariffs could disrupt cross-border freight, reduce truck volumes, raise costs, and create new uncertainty for carriers on both sides of the border.

Read More →
Fleet Managementby News/Media ReleaseAugust 24, 2026

What Are Trucking’s Top Concerns for 2026?

The American Transportation Research Institute wants to know what's worrying trucking fleet managers, drivers, and other stakeholders in its annual Industry Issues survey.

Read More →
Ad Loading...
Four men in suits on the National Mall with giant video screen showing capitol building in the background
Fleet Managementby Deborah LockridgeAugust 24, 2026

American Trucking Associations Looks for a New Leader

ATA President and CEO Chris Spear abruptly left his job at the association on August 21, at a pivotal time for the trucking industry.

Read More →
The Cyber Stop column header with photo of a smiling driver in truck with a laptop and a wi-fi icon
Fleet ManagementAugust 21, 2026

Public Wi-Fi Cybersecurity Risks: How Truck Drivers and Fleets Can Protect Their Data

Public Wi-Fi can expose truck drivers and fleets to credential theft, malware, and other cyber threats. Here’s how to reduce the risk on the road.

Read More →
Woman in white blazer superimposed on background showing a row of Fraley & Schilling truck, plus the HDT Truck Fleet Innovators 2026 logo
Fleet Managementby Deborah LockridgeAugust 19, 2026

For Nicky Cupp, Fleet Innovation Starts With Frustration

HDT Truck Fleet Innovator Nicky Cupp turns everyday pain points at Fraley & Schilling into opportunities for better technology and smarter processes.

Read More →
Ad Loading...
Headshot of Adam Buttgenbach with a Pepsi-branded Tesla Semi in the background
Fleet Managementby Deborah LockridgeAugust 18, 2026

Adam Buttgenbach’s Approach to Electric Trucks: Start With Where They Fit

HDT Truck Fleet Innovator Adam Buttgenbach helped PepsiCo build one of North America’s largest EV fleets by focusing on where electric trucks make operational sense.

Read More →
Deen Albert in collared shirt superimposed on background showing a Grand Island Express blue tractor pulling a trailer, plus the HDT Truck Fleet Innovators 2026 logo
Fleet Managementby Deborah LockridgeAugust 17, 2026

Deen Albert: Let Automation Do the Math, People Make the Decisions

HDT Truck Fleet Innovator Deen Albert makes sure people are still at the heart of operations at Grand Island Express, even while adopting artificial intelligence tools. AI-assisted dispatch helped boost revenue 25% with the same number of trucks.

Read More →
Illustration of computer screen with Trimble Arc Agent screen
Fleet Managementby Deborah LockridgeAugust 14, 2026

Trimble’s New AI Agent Takes Aim at Fleet Back-Office Busywork

Arc Agent works across Trimble TMS products to automate repetitive tasks such as freight orders, maintenance, invoices, fuel costs and more.

Read More →
Ad Loading...
Photos of three men and two women with HDT Truck Fleet Innovators 2026 logo
Fleet ManagementCover Storyby Deborah LockridgeAugust 13, 2026

How HDT’s 2026 Truck Fleet Innovators Are Rethinking Fleet Operations

Meet five trucking leaders who are challenging assumptions, solving operational problems, and putting innovative ideas to work.

Read More →