Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

ATA Economist Predicts Supply Crunch Like Industry's Never Seen

Even though he doesn't expect the economy to grow very quickly, the American Trucking Associations' chief economist says we're heading into "a supply side story the likes of which we have probably never seen in our industry." The result will be higher rates, and the best drivers in demand like they've never been before

by Staff
September 28, 2010
ATA Economist Predicts Supply Crunch Like Industry's Never Seen

The cream of the crop drivers will be in high demand as increased demand and new regulations collide. (Photo by Jim Park)

4 min to read


Even though he doesn't expect the economy to grow very quickly, the American Trucking Associations' chief economist says we're heading into "a supply side story the likes of which we have probably never seen in our industry." The result will be higher rates, and the best drivers in demand like they've never been before.



In a webinar for members of the National Industrial Transportation League Monday, ATA's Bob Costello said he does not believe we are in for a double-dip recession. Corporations are sitting on a "mountainload" of cash, he points out, and there is still about $150 billion of fiscal stimulus in the pipeline.

"I do think we're in for some subpar growth," he said, predicting the economy will not hit 3 percent growth in gross domestic product (the level considered "normal" by most economists) in any quarter until the end of next year.

Even though the number of truckload loads (not tonnage) fell 24 percent from peak to trough, "we are well on our way up," Costello said. "Things are well off the bottom."

Costello showed a graph illustrating how different types of freight have improved in the first seven months of this year compared to the same period of 2009. Dry van, the largest part of the market, is up 5.4 percent, flatbed freight 6.8 percent, temperature-controlled freight 7.1 percent, and tank freight up 9.3 percent.

Even better, he said, is the average truckload revenue per mile, up 4.2 percent in July compared to a year ago -- the largest gain we've seen in the modern era coming out of a recession, Costello said.

The supply side of the supply/demand equation "is very different than anything we've seen in the past," Costello said. "And I think at the end of the day it means truck volumes don't have to grow that much for this industry to do well."

"In general, we all saw the historic drop in demand while it was happening. What we didn't see was an even more historic drop in demand. I don't think it's going to take much of an increase in demand for us to get tightness out there, particularly on the truckload side."

Trends for tightening

Costello identified a number of reasons for this tightening in supply, or capacity:

* Fleet size. Fleets today are 14 percent smaller on average than they were at the height three years ago.

* Trucking company failures. While not as high as we would have thought, thanks to low used truck values keeping finance companies from foreclosing, Costello said there are still many fleets that have gone out of business. Now that used truck values are improving, he said, "I don't think failures are going to skyrocket, but I wouldn't expect them to plummet to very low levels, either."

* Class 8 truck sales are "well below any reasonable replacement rate," he said. "We continue to dispose of more trucks than we are bringing online."

* We have exported a significant number of used Class 8 tractors over the past few years, to countries such as Russia and Nigeria.

* Truck utilization has improved. "We've been able to absorb the additional demand with the existing fleet, but that's not going to go on forever."

* The driver shortage is returning already.

* "We cannot underestimate the impact of government regulations, not only on supply, but on the addition of supply in this industry," Costello said.

The federal government's new CSA 2010 enforcement regime, he said, is going to result in "the free agency of trucking. The cream of the crop drivers are going to know who they are. They're going to walk into management's office and say, 'I wnat to be paid more or I'm going to go somewhere else.'" New hours of service regulations and a broader mandate for electronic logs will likely cut productivity, he said.

"All of these things not only increase costs, but they limit industry supply and increase the barriers to entry. All of these things in the near and the long term mean it's going to be harder to add to industry capacity."

Driver turnover has already started to increase, he noted. After peaking at 136 percent in late 2005, the turnover rates for large truckload fleets fell to 39 percent in the first quarter of the year. But in the second quarter, the turnover rate for these carriers rose to 49 percent.

All this will mean higher rates for carriers.

The Owner-Operator and Small Fleet

One of the questions that came up during the webinar was the fate of the owner-operator and small fleet. Costello admitted that the cost pressures do tend to hit smaller fleets harder, and of course the smallest fleet out there is the owner-operator.

"That said, I don't see owner-operators going away," he said. "I know a lot of fleets like owner-operators. It's a great way for them to add capacity without making those truck purchases. They're going to have to pay them more, but I don't think the owner-operator is going to go away."

Costello pointed out that there are tens of thousands of fleets out there. "It's going to be a challenge for them, they've got to get better at what they're doing, but I don't see owner-operators and small fleets going away."

More Fleet Management

Geotab screen on AI concept background
Fleet ManagementJune 17, 2026

What Geotab's New AI Connector Means for Fleets

Fleets can now ask their usual AI assistants questions about maintenance, safety, fuel use, and vehicle performance, using their live Geotab data, and take action on the answers without leaving their preferred AI tool.

Read More →
Image of computer screen with BidBoardX interface

New C.H. Robinson Tool Opens Door to More Predictable Freight

BidBoardX lets carriers search, bid on, and secure committed freight opportunities through a single digital marketplace.

Read More →
Amazon electric cargo bike on New York City street
Fleet ManagementJune 15, 2026

New York City's Microhub Project is Delivering Results

Trucking, last-mile delivery companies, and environmental advocates like what they are seeing so far with New York's microhub program.

Read More →
Ad Loading...
Illustration of hourglass and trucks backed up to a dock
DriversJune 15, 2026

Why Truck Detention Keeps Costing Fleets Time and Money

A 2024 ATRI study found detention affects nearly 40% of truckload stops and costs the industry more than $15 billion annually. Despite the toll on drivers, fleets, and supply chains, the problem remains stubbornly persistent.

Read More →
Panel discussion
Fleet Managementby Deborah LockridgeJune 12, 2026

Time is Running Out to Apply for Exclusive HDT Event

Heavy Duty Trucking Exchange brings fleet managers and suppliers together for the deeper conversations that lead to ideas, partnerships, and solutions. Time is running out to apply for the September event.

Read More →
Empty trailer with worker loading a pallet of cargo
Fleet ManagementJune 10, 2026

Amazon Launches Less-Than-Truckload Freight Offering for All Businesses   

This launch is the latest addition to Amazon Supply Chain Services, a portfolio of supply chain capabilities from Amazon, including freight, distribution, fulfillment, and parcel shipping.

Read More →
Ad Loading...
Stacks of intermodal containers at port with truck driving between them

Import Cargo Volume to See Year-Over-Year Gain Again in June, Then Remain Below 2025 Levels Into Fall

After July, the report predicts a weakening in import volume as consumer uncertainty remains high and the impact of increasing inflation takes its toll.

Read More →
Equity Interest Auction
SponsoredJune 8, 2026

AUCTION OF EQUITY INTEREST IN HEAVY HAUL TRUCKING COMPANY!!

Mark your calendar: June 30, 2026 (10:00 a.m. PDT). A 37.5% ownership interest in MagnaTrans, LLC, a California limited liability company doing business as Magna Transportation Group, will be sold in an in-person and online auction to the highest bidder or bidders under Article 9 of the Uniform Commercial Code. The Rancho Cucamonga-based heavy haul and over-dimensional trucking company operates across California, Oregon, and Arizona.

Read More →
Volvo OTA updates.

Volvo Trucks Adds Unattended Over-the-Air Software Update Capabilities

The latest evolution of Volvo’s over-the-air update technology allows software updates to run while trucks are parked, helping fleets keep vehicles current without disrupting operations.

Read More →
Ad Loading...
Podcast thumbnail illustration
Fleet ManagementJune 4, 2026

How Waste Connections is Using Data, Telematics, and AI

How do you manage and maintain more than 18,000 connected trucks? Data. Lots of it.

Read More →