Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

IdleAir Not Letting Lower Diesel Prices Stop Idle Reduction Growth

As temperatures heat up around the country, IdleAir is working to expand the number of fleets using its idle reduction technology to keep trucks cool and provide power for cab comforts. IdleAir CEO Ethan Garber tells HDT's Deborah Lockridge how the company is adapting to lower diesel prices.

Deborah Lockridge
Deborah LockridgeEditor and Associate Publisher
Read Deborah's Posts
June 1, 2017
IdleAir Not Letting Lower Diesel Prices Stop Idle Reduction Growth

A partnership with Duke Energy is allowing a truck stop facility to be installed in Kenly, N.C. Photo courtesy Duke Energy.

5 min to read


A partnership with Duke Energy is allowing a truck stop facility to be installed in Kenly, N.C. Photo courtesy Duke Energy.

As temperatures heat up around the country, IdleAir is working to expand the number of fleets using its idle reduction technology to keep trucks cool and provide power for cab comforts.

Ad Loading...

IdleAir offers heat and air conditioning, power, TV, Internet and other services at truck stops, terminals and other locations to reduce overnight truck idling. But low fuel prices have made it harder for truck owners to justify the investment in idle reduction services and technologies, whether that be APUs or electrification.

Ad Loading...

When Convoy Solutions bought the defunct Idle Aire and resurrected it as IdleAir in 2010, diesel fuel was running about $3 a gallon retail. Last year it averaged about $2.30. If idling takes a gallon of fuel per hour, and the charge for Idle Air at truck stops is $2.19 per hour, that’s not a lot of savings (although bundles are available that can get that cost down to as low as $1.75 per hour.)

“We’ve had to be more competitive on a price basis because diesel prices are 40% lower than they were in 2014,” IdleAir CEO Ethan Garber told HDT in an interview.

Last year, Idle Air said it was responding to the challenge of lower diesel prices by offering more value, locking in long-term electricity rates when possible, streamlining internal operations to reduce costs — and focusing more on building its facilities at fleets.

Fleets and IdleAir

IdleAir's traditional market is owner-operators at truckstops. But today, major fleets such as Covenant Transport and Western Express are tying IdleAir usage to their fuel cards on a seasonal basis, allowing them to turn on the access to the service only in the summer months, relying on more-efficient bunk heaters during the colder months.

Covenant is one of a number of fleets that is having IdleAir facilities installed at terminals. Photo courtesy IdleAir.

In addition, Covenant, Schneider, CFI, and Southern Refrigerated Transport are among the fleets where IdleAir is installing terminal-based idle reduction facilities. It currently has 10 terminals with as many fleets either already built or under construction. Garber expects there will be about 15 in place by the end of the year. Some fleets are even paying for their owner-operators to use the IdleAir facilities at their terminals as well as for company drivers. At some terminals, thermostats will regulate whether the IdleAir can be used based on the ambient temperature.

Ad Loading...

That doesn’t mean Idle Air has abandoned its truck stop efforts. It’s working to expand that through various partnerships, including a recent one announced by Duke Energy to fund electrification at Big Boy’s Truck Stop in Kenly, North Carolina. “We’re partnering with electric utilities around the country,” Garber said.

“We are still running a truck stop network and growing that when it makes economic sense,” Garber explained. “Our primary focus is developing our fleet relationships because it’s an easier product to manage.”

The cost structure for fleet facilities is lower than its truck stop locations, Garber explains, because they can operate the fleet locations more efficiently — and those savings are passed along to fleets. “We’re targeting 50% of the national Energy Department average as our price point” at fleet facilities, he said.

Keeping cool

Garber said while it’s hard for IdleAir to beat a bunk heater for versatility and efficiency in the winter, IdleAir has an advantage over many other idle reduction technologies when it comes to air conditioning in hot climates.

“We have arguably the lowest marginal costs for delivering air conditioning savings, about 25 cents per hour, a little more than a bunk heater,” he said. The disadvantage, of course, is that it’s stationary and there isn’t a big infrastructure for irregular-route operations.

Ad Loading...

“We’re trying to target the hottest, most unpleasant conditions for drivers when they’re stuck in their metal greenhouses,” Garber said. Battery-based auxiliary HVAC systems may struggle to keep drivers cool for the full rest period under such conditions.

“It’s not an accident that Schneider asked us to build a terminal for them in Phoenix,” he said. “We hope to add some bells and whistles, maybe even a solar canopy” at that location.

IdleAir is also exploring working with refrigerated fleets to combine its traditional HVAC cab systems with plug-in power for trailer refrigeration units at fleet facilities.

Demand in Mexico

Partly because of that air conditioning benefit, IdleAir’s strongest area of growth is south of the border, where diesel fuel is more expensive. IdleAir launched its first dedicated fleet terminal in Mexico in late 2015 and has seen an eager market in that country where diesel prices are often $1 per gallon higher than in the U.S.

It recently expanded its fleet facility at Egoba in Mexico from 18 spaces to 48.

Ad Loading...

“On a fleet terminal we can rotate more than one truck per day per parking space, and in Mexico we’re getting over 20 hours of utilization per parking space during the hottest times of the year,” Garber said.

IdleAir recently expanded this facility at Transportadora Egoba in Nuevo Laredo, Mexico. Photo courtesy IdleAir.

Upgrading equipment

At the same time, IdleAir is working to upgrade its equipment. The big plastic panels that go into driver windows are over 10 years old. The company is replacing the insides with new computer technology that uses less power and is both smarter and simpler to use. Drivers can use their smartphones to control the system rather than having to use the touch panel. They aren’t as vulnerable to moisture or wear and tear, requiring less maintenance.

They also hope to start installing something called “lift assist,” a retractable spring-loaded weight-reducing system would make it easier for drivers to lift the service module (which weighs about 50 pounds) into the window. Smaller drivers, women drivers, drivers who are disabled or have shoulder problems or back problems, would now be able to use the IdleAir system. “It’s heavy and not everyone can lift it,” Garber says. “It limits a small percent of the audience. Plus it’s more convenient not to have to lift something that weighs as much as a Rotweiller.”

Subscribe to Our Newsletter

More Fleet Management

Beyond Trucks Rate Agent TMS.
Fleet Managementby Jack RobertsApril 2, 2026

BeyondTrucks Targets Rate Complexity with New AI RateAgents

BeyondTrucks says its new RateAgents can turn plain-language rate logic into working code, starting with fuel surcharges — a critical but notoriously complex piece of carrier revenue.

Read More →
Magnus Koeck, vice president of strategy, marketing, and brand management, Volvo Trucks North America
Fleet Managementby Jack RobertsApril 2, 2026

Volvo Sees Market ‘Tipping Point’ as New VNL Orders Surge

Soft freight conditions persist, but aging fleets, strong order intake, and new-product momentum signal a more optimistic second half of 2026, Volvo Trucks North America says.

Read More →
Illustration of a semi-trailer with a sports playbook diagram on chalkboard
Fleet Managementby Deborah LockridgeApril 1, 2026

Cargo Theft’s New Playbook: Strategic Fraud, Double Brokering, and Cybercrime Hit Trucking

Cargo theft is evolving from regional smash-and-grab operations to sophisticated fraud schemes. Strategic theft now accounts for roughly a third of cargo crime, with incidents rising sharply in recent years. Here’s how the schemes work — and what fleets can do to protect themselves.

Read More →
Ad Loading...
Collage of Top 20 Product award ceremonies
EquipmentMarch 31, 2026

HDT Honors the Best New Products of 2025 at TMC [Photos]

Heavy Duty Trucking's Top 20 Products awards recognize the best new products and technologies. Check out the award presentations at the 2026 Technology & Maintenance Council annual meeting.

Read More →
freightliner whitepaper
SponsoredMarch 31, 2026

Detroit Engines: Trusted Performance, Built for What's Next

The Detroit® Gen 6 engine platform proves that real progress doesn’t require a complete redesign. Built on 20 years of trusted technology, these engines are designed for efficiency, stronger performance, and greater reliability than before. And they do it all while complying with 2027 EPA standards on every mile.

Read More →
Q&A graphic with Erik Neandross headshot
Fleet Managementby Deborah LockridgeMarch 27, 2026

Q&A: What's Real in Advanced Truck Tech? ACT Expo's Erik Neandross Weighs In

The 2026 ACT Expo is focusing heavily on what organizer Erik Neandross calls trucking's digital frontier. This interview excerpt dives into artificial intelligence, zero-emission vehicles, and tips to make sense of it all.

Read More →
Ad Loading...
Illustration showing man at podium and "digital frontier: Hype or hit" text
Fleet ManagementMarch 26, 2026

Trucking's Digital Frontier: AI, Connected Vehicles, Alternative Fuels and More

There's an amazing amount of new technology for trucking out there. For fleets, the challenge is figuring out what’s real, what’s hype, and what’s worth investing in.

Read More →
Podcast thumbnail saying "Trucking's Digital Frontier"
Equipmentby Deborah LockridgeMarch 26, 2026

What's Real in Advanced Truck Technology? ACT Expo's Erik Neandross Weighs In

Artificial intelligence, the software-defined vehicle, telematics, autonomous trucks, electric trucks and alternative fuels, and more in this HDT Talks Trucking interview

Read More →
Illustration showing generic graphs and stylized trucking fleet
Fleet Managementby StaffMarch 24, 2026

ACT: Trucking Volumes Rise, Capacity Tightens as Fuel Prices Cloud Outlook

ACT Research data shows volumes hitting a four-year high and supply-demand balance strengthening, but higher oil prices are undercutting tariff relief and tempering optimism.

Read More →
Ad Loading...
People looking at Wabash display at TMC
Fleet Managementby News/Media ReleaseMarch 23, 2026

Wabash Teams Physical Security With Digital Tech For Better Cargo Visibility

The patent-pending cargo solution integrates a digitally connected cargo door and an intelligent locking system with the TrailerHawk.AI technology platform.

Read More →