GUADALAJARA, MEXICO — Mack’s newest on-highway model, the Anthem, was introduced to Mexican truckers and journalists at the 2107 Expo Transporte show here in Guadalajara.
“Mack is in Mexico and Mack is here to stay,” Mack’s vice president for Latin America, Eduardo Herrera, said during his remarks at the introduction.
Mack launched the Mack Anthem model for the U.S. and Canadian markets in September. The truck introduced for the Mexican market is exactly the same as the truck US and Canadians will get, except for the engine emissions reduction system. Mack Anthem models sold in Mexico come standard with Euro 4-rated Mack MP engines. Where approved, and where ultra-low-sulfur diesel and diesel exhaust fluid are available, customers can choose Mack’s GHG2017 MP8 for improved fuel efficiency and reduced emissions.
“The Mack Anthem is designed to meet the needs of our Mexican customers,” said Dennis Slagle, president, Mack Trucks. “We’re confident that these features, along with the new standard of driver comfort delivered by the Mack Anthem, will help boost Mack’s presence in the important Mexican market.”
Mack’s share of the Mexican on-highway market is “slim,” but John Walsh, vice president of Mack Trucks, global marketing, says he expects Anthem's introduction to change that.
“The 70-inch sleeper will be very popular here,” he said.
Mack said it is also expanding its dealer network in Mexico, with the addition of 18 new locations owned by the Trasca Group.