Automotive Parts Headquarters Inc., a family-owned aftermarket auto parts distributor and store group, is expanding into the heavy-duty market with the creation of its new commercial vehicle division.
To support the new division, APH expanded its distribution center operations, formed a partnership with HDA Truck Pride and hosted a two-day technical training seminar for its employees.
To position the new commercial division at the forefront of the heavy-duty industry, APH formed a partnership with HDA Truck Pride, North America’s largest independent provider of parts and services to the commercial vehicle aftermarket. The marketing group will assist APH with training, product support and marketing programs.
Team members from across 40 markets attended a two-day hands-on commercial vehicle training seminar at APH’s training center. Facilitated by ten trainers, from manufacturers, attendees spent the majority of their time entrenched in product information, navigating catalogs and websites, as well as enhancing their technical systems knowledge.