SOLD, which stands for Service Opportunities and Learning Day, will once again be held for aftermarket service providers the day before Heavy Duty Aftermarket Week in January.

A follow-up to the service-oriented SOLD13 program, this year's session will concentrate on the quickly morphing nature of heavy-duty service and parts distribution and the business decisions involved.

Held in Las Vegas at the Mirage the day before HD Aftermarket Week '14, a separate registration is required.

Topics will include:

  • Service - The Independent Aftermarket's Final Frontier
    Bill Wade, Wade&Partners
  • Navigating New Service Channels
    Molly MacKay, MacKay & Company
  • Making Change "Stick" in Shops
    Dave Kwinn, MSOE
  • The Future of Affiliate Marketing Service Shop Programs
    Presentation by each HD group and panel discussion
  • Expanding Parts/Service Opportunities Using Analytics
    Bruce Merrifield, Merrifield Consulting

The cost is $149 for one person and $99 for each additional attendee from the same company or for any member of one of the sponsoring groups or associations.

To register: