The 47 entries. submitted by warehouse distributors and OE dealers over the promotion's 90-day period, were judged on four criteria: prominence, creativity, impact of initiative and appropriateness.
The winners were:
- Colton Truck Supply (Brent Heller), Montrose, Colo.;
- Total Truck Parts (Dennis Imbody), Ft. Myers, Fla.; and
- Tracey Freightliner (Neil Kessler), East Syracuse, N.Y.
Contestants submitted photographs and a brief description of their efforts and rationale.