The last Peterbilt Model 389 ever built is the grand prize in a sweepstakes sponsored by Rush Truck Centers to support the Wounded Warrior Project.  -  Photo: Rush Enterprises

The last Peterbilt Model 389 ever built is the grand prize in a sweepstakes sponsored by Rush Truck Centers to support the Wounded Warrior Project.

Photo: Rush Enterprises

National commercial vehicle dealership Rush Enterprises is giving away the last Peterbilt Model 389 that will ever be built.

Rush, along with the Rush Enterprises Foundation, has announced a special sweepstakes benefiting the Wounded Warrior Project. Participants will have the chance to win the last Peterbilt Model 389X ever produced, and the only one that is a model year 2025.

The 389 is being replaced by the Model 589 introduced last year.

Honoring and Empowering America’s Veterans

Rush Truck Centers and Rush Enterprises Foundation said they are proud to work with the Wounded Warrior Project and encourage others to support this organization as well.

Now through Sept. 15, to visit winthelast389.com, where they can make a donation to WWP and enter for the chance to win the last Peterbilt Model 389 ever produced.

“There is no greater honor than serving those who have served, and we are immensely proud to support Wounded Warrior Project and its free, life-changing programs and services for America’s heroes and their families,” said W.M. “Rusty” Rush, chairman, CEO and president, Rush Enterprises.

“In addition to supporting this worthy organization, this sweepstakes also pays tribute to our longstanding partnership with Peterbilt and the legacy of the Model 389, giving the winner an iconic piece of Peterbilt history.”

Rush Truck Centers secured the final Model 389 with a winning bid of $1.5 million in an auction hosted by Peterbilt and attended by its dealer body at the 2023 Peterbilt dealer meeting.

Peterbilt and Rush Truck Centers will donate the full amount of the winning bid to two additional charitable organizations: Truckers Against Trafficking and Wreaths Across America.

Peterbilt will contribute the full retail price of the truck ($250,000), and Rush Truck Centers will contribute the remaining $1.25 million evenly between the two organizations.

“It is a privilege to support Truckers Against Trafficking in their important work combatting human trafficking, and Wreaths Across America, to remember the fallen, honor those who serve and teach the next generation the value of freedom," Rush added. "These two organizations are directly impacting lives across the country, and their missions align with Rush Enterprises’ core values."

Iconic Chrome and Class

Rush said the Model 389X embodies the history of trucking with its traditional styling and stunning display of chrome and class.

The final truck ever produced is a one-of-a-kind Model 389X that has been customized to match the paint scheme of the 1965 Peterbilt Model 358 displayed at Rush Truck Centers’ headquarters. That truck commemorates the year the company was founded.

Rush Enterprises bid over $1 million to win the last Peterbilt Model 389.  -  Photo: Rush Enterprises

Rush Enterprises bid over $1 million to win the last Peterbilt Model 389.

Photo: Rush Enterprises

Since 2007, Peterbilt has built more than 100,000 Model 389s, and on Dec. 22, 2023, the last one rolled off the assembly line, ordered with the exclusive 389X package.

"That was the end of the production era, but today is the start of an era that extends the purpose of the Model 389 to support change in the lives of over 1 million veterans, caregivers and family members," said Jason Skoog, Peterbilt general manager and Paccar vice president.

Wally Edwards, director of corporate partnerships for the Wounded Warrior Projects, said the support of Peterbilt and Rush helps provide free, life-changing services and programs to warriors and their families in mental health, career counseling, long-term rehabilitative care and policy advocacy.

"Together, we can transform the way America’s injured veterans are empowered, employed and engaged in our communities,” Edwards said.

No donation is required to enter or win. For more details, visit winthelast389.

About the author
News/Media Release

News/Media Release

Staff

Our editorial staff has selected and edited this news release for clarity and brand style because we believe it is relevant to our audience.

View Bio
0 Comments