Thermo King has officially launched a new elite and standardized service model after successfully piloting the program at dealerships in North America and Europe. Blue Track by Thermo King is a customer-centric service delivery model that will be integrated into participating dealer locations by the end of 2020.

Thermo King’s Blue Track dealers will implement standardized and enhanced service offerings that include proactive and transparent customer communications, triage and express services, dwell time monitoring, parts inventory management, and extended dealership hours.

“Thermo King customers play a critical role in ensuring the safe and timely delivery of fresh food and medicine to communities around the world so maximizing their uptime has always been our number one priority,” said Karin De Bondt, president of Thermo King Americas.

Blue Track was formed through a collaboration with Thermo King’s network of dealers and customers, taking a look into how the transportation industry will evolve in the future.