MENU
SEARCHSouth Korean autonomous truck developer Mars Auto is relocated its U.S. headquarters to Round Rock, Texas.
Mars Auto has so far retrofitted three trucks in Texas with its autonomous technology.
Photo: Mars Auto
Autonomous technology developer Mars Auto is entering the U.S. market, with headquarters in Round Rock, Texas, near Austin.
Mars Auto is an autonomous vehicle technology developer based in South Korea; it decided to enter the U.S. market in 2024, initially setting up shop in Dallas, Texas.
So far, Mars has retrofitted three trucks in Texas with its autonomous driving system.
In a press release, the company called the decision to move to Round Rock a “strategic move” that is part of its ongoing commitment to driving innovation and enhancing its presence in key technological hubs across the United States.
In Korea, Mars Auto started its first autonomous pilot program in 2020. That was followed by the first commercial operation of its autonomous trucks in 2023. Since then, the company said it has been the only commercial long-haul autonomous freight shipper in Korea.
In 2024, the company decided to expand its fleet to the American market.
Mars Auto is focused on completely automating middle-mile logistics. The company uses self-driving long-haul trucks controlled by a camera-centric AI model. The trucks use a hub-to-hub model to automate long-haul freight shipping for companies requiring long highway stretches.
In a blog post on Medium last last year, Mars' Cong Ji explained how the company is addressing the fact that truck vehicle dynamics will differ depending on model, specs, load, etc.
"With a carefully designed hybrid machine learning sensor fusion algorithm, our system can reliably estimate the payload weight (without the weight sensor, or the tire pressure measurements), external disturbances such as the road bank, and road slope, as well as the truck's internal factors such as the steering wheel offset, steering wheel delay, etc on the fly during the driving," he explained.
Ilsu Park, CEO of Mars Auto, said expanding its operations to Round Rock "aligns with our vision to lead the autonomous vehicle industry and contribute to the local economy by creating job opportunities and fostering innovation."
When the unexpected happens, how you react to, and deal with operational blind spots is critical. Here’s how to keep you recovery on track, when nothing is normal.
Read More →
As fleets adopt artificial intelligence for routing, maintenance, and load matching, new security risks are emerging. Learn where the vulnerabilities are and how to put the right controls in place.
Read More →
The long-awaited registration system promises a single portal — and tighter fraud controls.
Read More →
CargoNet reports fewer supply chain crime events to start 2026. But losses hold steady as organized crime shifts tactics toward impersonation schemes and high-value goods.
Read More →
Heavy Duty Trucking is searching for forward-looking leaders at trucking fleets as nominations for HDT’s Truck Fleet Innovators 2026. Deadline is May 15.
Read More →
Cargo theft rings plant operatives as drivers inside legitimate, fully vetted carriers, then execute coordinated thefts that look like a traditional straight theft from the outside.
Read More →
A modest sequential increase capped the strongest quarterly performance in years, signaling continued freight momentum in early 2026.
Read More →
More than 300 carriers across 26 states have been sent to collections as the Ohio Turnpike cracks down on toll evasion and delinquent payments.
Read More →
The American Transportation Research Institute will examine driver coaching, regulatory impacts — including the "Beyond Compliance" concept —and weather disruptions that shape trucking operations.
Read More →
Fleet Advantage's Brian Antonellis says it's time for fleets to get back to the fundamentals of good maintenance practices. And that includes replacing older, inefficient equipment.
Read More →
