Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Understanding AI in Trucking

The first in a series of stories detailing the rise of artificial intelligence in the trucking industry looks at the basics: What is AI? How does it work? What does it do?

July 22, 2024
AI-robot graphic.

AI is the ability to train computers to observe the world around them, gather information from it, draw conclusions from that data, and then take some kind of action based on those actions.

Image: HDT Graphic/Getty Images/Stockphoto

5 min to read


And suddenly, just like that, you had to add artificial intelligence to the list of new technologies you need to learn about and implement.

Ad Loading...

If you feel that way, it’s understandable. In the past year or so, artificial intelligence, or AI for short, has jumped off the movie screen and onto pretty much every industry news story you read, or email you get.

If all those killer-cyborg movies we saw growing up are any indication, then AI sounds like pretty serious stuff. Or at least something that’s going to be complicated to learn and difficult to use… assuming you know what it can be used for in the first place.

Ad Loading...

Both assumptions are partly correct. AI does represent a next-generation leap forward in terms of power, functionality and efficiency for computers and software programs. While autonomous trucks are probably the flashiest example of where AI is being implemented, it has potential applications for every part of a trucking business.

What is Artificial Intelligence?

In simple terms, AI is the ability to train computers — or currently, to program software systems, to be more specific — to observe the world around them, gather information from it, draw conclusions from that data, and then take some kind of action based on those actions.

In the movies, this generally means computers take a look around, decide that humans are evil, and then set about trying to kill all of us.

To be fair, there are some very smart people who are worried that something along those lines might happen one day, if we as a society are not careful about how we regulate and constrain AI in its early stages.

In reality, most AI systems today are limited in terms of the scope and scale in which they can view the world. They are fine-tuned to specialize in certain disciplines or activities. In trucking, that could be predictive maintenance, distracted driving detection, analyzing contracts, or autonomous driving.

Ad Loading...

In these and other applications, AI can be very useful in helping humans perform mundane or repetitive tasks quickly and efficiently. AI can also analyze massive of data and not only draw conclusions on it, but also make recommendations or informed decisions using that data, and put it to use in ways that complement your management goals.

But how, exactly, does AI work? How does it do those things? Is it difficult to install, learn and use? How powerful a tool is it?

How AI is Different from Traditional Computer Programs

Artificial intelligence refers to the simulation of human intelligence in machines that are programmed to think and learn like humans, according to Hans Galland, CEO, BeyondTrucks, a developer of smart automation work systems for fleets.

Kodiak autonomous truck.

Autonomous truck developers like Kodiak Robotics are using AI to help the vehicle control systems "learn" how to drive and avoid having to write code for every possible traffic scenario that could possibly arise.

Photo: Kodiak Robotics

Galland says AI differs from traditional computer programs, which are designed to follow predefined instructions and execute specific tasks based on programmed algorithms.

AI systems, instead, can learn from data, adapt to changing inputs, and make decisions or predictions without explicit programming for every possible scenario.

Ad Loading...

Today, Galland says, some of the most advanced artificial intelligence applications include optimization where the performance of a computer can exceed that of a human. This is because computers can evaluate the various outcomes of a series of decisions faster and pick the best decision sequence, incorporate probabilities, and avoid behavioral biases that humans are subject to.

AI-robot graphic.

Image: HDT Graphic/Getty Images/Stockphoto

AI isn’t just one thing, says Alan McMillan, president, Intangles, a developer of software platforms to optimize fleet performance. It’s a whole new type of computing system that can be applied in almost limitless ways to boost human productivity.

“There are many different branches of AI, from search to pattern recognition to genetic programming,” McMillan says. “And because AI is still developing, there are many concepts or topics that haven't even been developed yet, including applications that will be transformative for the trucking industry.”

Before AI, computer systems were used primarily to run programs that were based on an “if-then” method of engagement, explains Anar Mammadov, technical co-founder, last mile, supply chain and logistics, Senpex, which develops same-day and on-demand delivery solutions for e-commerce and wholesale businesses.

“As a result, the extent of their usefulness was limited to their programming, but AI can go well beyond mere programming.

Ad Loading...

When built properly, McMillan adds, an AI-based solution should enhance an operation and improve efficiencies while complementing the existing work that is being done by an operator.

“AI in its first phase is only providing insights, faster and more comprehensive than a human,” he says. “However, the real power comes when these insights are turned into action items to empower a fleet operator to get things done.”

Uses for Artificial Intelligence in Trucking and Logistics

AI could be used to improve efficiency and transparency in areas such as:

AI Could Be Transformative Technology for Transportation

Taken as a whole, AI is poised to become one of the most transformative management systems for fleets, ever, McMillan says.

Ad Loading...

“We expect AI will totally change the nature of work at trucking companies. The proportion of time people spend on repetitive work like data entry will decline.”

At the same time, McMillan predicts that the percentage of challenging work people do at fleets will increase.

Most importantly, he says, tasks that require advanced manual skills (such as diesel technicians); a high level of judgment (safety supervision or management), emotional skills (customer service or people management), or highly technical skills (data science) will be in high demand and take up most of employees’ time.

Editor and Associate Publisher Deborah Lockridge contributed to this article

Subscribe to Our Newsletter

More Fleet Management

Illustration of map with GPS markers overlaid with Geotab fleet card and a fuel pump nozzle
Fuel Smarts•by Staff•October 2, 2026

Geotab Links Fleet Card to Vehicle Data

The new card combines fuel discounts with telematics-based purchase controls. Geotab’s analysis also points to potential savings from choosing lower-priced fuel stops.

Read More →
Cyberstop column illustration showing multi factor authorization
Fleet Management•September 29, 2026

How MFA Helps Protect Trucking Fleets

Multi-factor authentication adds protection when passwords are stolen. Here’s how it works and where fleets should start.

Read More →
Three generic semi-trucks break through a fractured wall against a dark blue digital background, symbolizing trucking technology overcoming data silos.
Fleet Management•September 28, 2026

How Better Freight Data Helps Trucking Teams Get Ahead of Disruption

Trucking and logistics teams have plenty of data. The problem is getting the right information in front of the right people soon enough to act. Better-connected data can help teams spot trouble earlier and make smarter decisions before small problems become big ones.

Read More →
Ad Loading...
Photo of man in collared buttoned shirt speaking on stage in front of a backdrop that says Trimble
Fleet Management•by Deborah Lockridge•September 28, 2026

Trimble: Taking Artificial Intelligence in Trucking Beyond Faster Tasks

At Insight 2026, Trimble executives argued that fleets may need to redesign workflows to get more from AI as it introduced new products and enhancements. AI’s value will depend on how fleets combine automation with their people's knowledge.

Read More →
Geotab Whitepaper Data Tells the Story.  Why ELD Dash Cam belong together
Sponsored•September 28, 2026

Build a bulletproof fleet: Uniting ELDs and dash cams for total compliance

An ELD can prove compliance, but it cannot always prove what happened on the road. Discover how uniting accurate ELD data with AI-powered dash cam video can help your fleet strengthen compliance, defend against liability, protect drivers and reduce operational costs.

Read More →
Illustration showing ladders against a blue background with Heavy Duty Trucking Emerging Leaders logo and the words "2026 nominations now open"
Fleet Management•by Staff•September 21, 2026

Nominations Open for HDT Emerging Leaders

Heavy Duty Trucking is looking for accomplished trucking fleet professionals under 40 who are making an impact and helping lead the industry forward.

Read More →
Ad Loading...
Illustration of Penske day cab backed into loading dock with graphic of generic charts and graphs and a penske logo.
Fleet Management•by Deborah Lockridge•September 17, 2026

Why Private Fleets Are Taking More Freight

Private fleets are putting their own trucks on demanding customers and high-cost lanes as companies seek greater control over service, costs, and capacity.

Read More →
A woman holding a tablet with a screen showing rectangles of various colors
Sponsored•September 16, 2026

Color Match Smarter: Tools That Restore & Perform

For fleet managers and collision repair professionals keeping heavy-duty trucks on the road, getting the color right the first time isn't just about appearance — it's about efficiency, turnaround time, and bottom-line results. Discover how today's digital color tools are transforming the repair process from guesswork to precision.

Read More →
Mobile tablet showing Motus screen against highway background with Motus logo
Fleet Management•by Staff•September 15, 2026

FMCSA Pauses Biennial-Update Enforcement Amid Motus Transition

Carriers whose updates were due on or after June 1 have more time, while FMCSA works to stabilize its new registration system and warns of phishing sites impersonating its new carrier registration system, Motus.

Read More →
Ad Loading...
Geotab Whitepaper Cargo Theft Cover
Sponsored•September 14, 2026

2026 Blueprint for Countering Smarter Supply Chain Theft

Cargo theft is no longer just the cost of doing business. It's a multi-billion-dollar criminal enterprise exploiting vulnerabilities across your fleet, drivers, and supply chain.

Read More →