August Truck Order Numbers Improve
Commercial truck orders improved during August, according to preliminary data from two trucking industry analysis firms
Commercial truck orders improved during August, according to preliminary data from two trucking industry analysis firms.
ACT Research said it expects that when final August data is released in mid-September, North American Class 8 orders will come in at 20,800 units, while FTR Associates data showed Class 8 orders at 20,513, an 11% increase over July.
Despite this modest improvement, the numbers were still down at levels not seen since October 2010, FTR cautioned. Nevertheless, it said, the pace of orders earlier this year was so strong that annualized Class 8 orders for the six-month period including August stand at 299,600 units, a significant improvement from a year ago.
"Although August numbers weren't spectacular, the fact that they reversed the downward trend we had seen over the past three months gave us an indication that fleet buyers are still in the market for new vehicles," said Eric Starks, president of FTR. "We were worried that orders might fall given the uncertainty in the economy. The current level of activity makes me breath a bit easier and suggests that fleets were not spooked into delaying orders."
Going forward, orders will primarily be for 2012 build since the manufacturer order boards are basically full for the remainder of this year, said Starks. Builders will not be taking any heroic measures to increase current production rates given the high level of uncertainty in the economy.
Despite current weakness, FTR is cautiously optimistic that these build rates will be supportable into 2012. However, if the economy turns sour in a big way, that certainly could change the dynamic.
On the medium-duty side, ACT projects Class 5-7 orders to reach 12,100 units, somewhat behind last year's level.
"Despite unfolding economic uncertainty, both Classes 5-7 and Class 8 posted solid gains compared to July," said Kenny Vieth, ACT's president and senior analyst. "While the Classes 5-7 volume was down versus last year, that comparison is to one of the strongest months of 2010. When Class 8 is taken into account, total Classes 5-8 commercial vehicle net orders posted a very solid year-over-year performance."
More Fleet Management

How Telematics Improves Visibility, Control, and Performance in Refrigerated Fleets
Explore how telematics help refrigerated fleets improve visibility, uptime, efficiency, compliance, and cargo protection across connected cold chain operations.
Read More →
What the U.S.-Canada Trade War Means for Trucking
Escalating U.S.-Canada tariffs could disrupt cross-border freight, reduce truck volumes, raise costs, and create new uncertainty for carriers on both sides of the border.
Read More →
What Are Trucking’s Top Concerns for 2026?
The American Transportation Research Institute wants to know what's worrying trucking fleet managers, drivers, and other stakeholders in its annual Industry Issues survey.
Read More →
American Trucking Associations Looks for a New Leader
ATA President and CEO Chris Spear abruptly left his job at the association on August 21, at a pivotal time for the trucking industry.
Read More →
Public Wi-Fi Cybersecurity Risks: How Truck Drivers and Fleets Can Protect Their Data
Public Wi-Fi can expose truck drivers and fleets to credential theft, malware, and other cyber threats. Here’s how to reduce the risk on the road.
Read More →
For Nicky Cupp, Fleet Innovation Starts With Frustration
HDT Truck Fleet Innovator Nicky Cupp turns everyday pain points at Fraley & Schilling into opportunities for better technology and smarter processes.
Read More →
Adam Buttgenbach’s Approach to Electric Trucks: Start With Where They Fit
HDT Truck Fleet Innovator Adam Buttgenbach helped PepsiCo build one of North America’s largest EV fleets by focusing on where electric trucks make operational sense.
Read More →
Deen Albert: Let Automation Do the Math, People Make the Decisions
HDT Truck Fleet Innovator Deen Albert makes sure people are still at the heart of operations at Grand Island Express, even while adopting artificial intelligence tools. AI-assisted dispatch helped boost revenue 25% with the same number of trucks.
Read More →Trimble’s New AI Agent Takes Aim at Fleet Back-Office Busywork
Arc Agent works across Trimble TMS products to automate repetitive tasks such as freight orders, maintenance, invoices, fuel costs and more.
Read More →
How HDT’s 2026 Truck Fleet Innovators Are Rethinking Fleet Operations
Meet five trucking leaders who are challenging assumptions, solving operational problems, and putting innovative ideas to work.
Read More →

