Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

ATA Re-Launches Women In Motion as Council

The American Trucking Associations re-launched its Women In Motion program as an ATA council to promote the role of women in the trucking industry.

ATA Re-Launches Women In Motion as Council

The American Trucking Associations is placing a renewed focus on Women in Motion.

Source: ATA

2 min to read


The American Trucking Associations re-christened its Women In Motion program as an ATA Council, opening the door for women across the trucking and transportation industry to join a dynamic and growing community focused on professional development and mentorship.

“Since its inception, Women In Motion has been focused on promoting the role of women in the trucking industry,” said ATA COO Sarah Rajtik, co-chair of Women in Motion. “With this transition, we are hoping to capitalize on the work we’ve already done to reach a much larger group — creating more opportunities for women to connect and empower one another in order to make this great industry better for everyone.”

Ad Loading...

Previously, WIM was an ATA program, along with other programs such as America's Road Team, Lead ATA, and National Truck Driver Appreciation Week. As a council, Women in Motion joins other ATA councils, including the Technology & Maintenance Council, the National Accounting & Finance Council, the Transportation Security Council, and the Safety Management Council.

Benefits of Joining

Members of WIM are eligible to receive exclusive benefits, including:

  • Access to the WIM electronic yearbook.

  • Quarterly newsletters with special articles written by WIM members, upcoming events and ways to get involved.

  • Action alerts with legislative updates.

  • Member pricing on products, courses, events and more.

  • Priority placement when WIM Speakers’ Bureau speaker requests are submitted.

  • Access to WIM networking events at ATA meetings.

  • WIM ribbon at ATA events.

  • Eligible for any WIM awards.

  • Corporate members are listed on WIM website with link to company webpage.

  • Corporate members received a special logo that they can use to identify themselves as affiliates.

“I encourage any woman in this industry — from drivers to technicians and dispatchers to the C-suite — to come join us as we work to shape the future of this industry, breaking down barriers and paving the way for a new era of inclusivity and leadership in trucking,” said Iowa Motor Truck Association President and CEO Brenda Neville, co-chair of Women In Motion.

More Fleet Management

Map showing which states have bad freight bottlenecks
Fleet Managementby News/Media ReleaseFebruary 17, 2026

Chicago Interchange Overtakes Longstanding New Jersey Intersection as Worst Freight Bottleneck

The American Transportation Research Institute's annual analysis of truck speeds through congested interchanges yielded a new worst bottleneck this year.

Read More →
HDT Top 20 Products Award Logo
Fleet Managementby Deborah LockridgeFebruary 13, 2026

HDT Top 20 Products 2026: The New Tools, Technologies, and Ideas Shaping Trucking

From pricing intelligence and compliance tools to charging infrastructure, diagnostics, tires, and AI, HDT’s 2026 Top 20 Products recognize the new tools, technologies, and ideas heavy-duty trucking fleets are using to run their businesses.

Read More →
Geotab's Neil Cawse on stage during keynote at Geotab Connect 2026
Fleet Managementby Deborah LockridgeFebruary 12, 2026

Adapt or Die: Geotab’s Neil Cawse on AI’s Rapid Reinvention of Fleet Management

Artificial intelligence is evolving faster than fleets can keep up, and telematics must evolve with it, Cawse said during Geotab Connect. The future? A single AI coordinating every system — and leaders who know how to guide it.

Read More →
Ad Loading...
Illustration with question mark and graph illustrating uncertainty
Fleet Managementby StaffFebruary 12, 2026

After Three Years of Pressure, Motor Carriers and Brokers See Early Signs of a Turn

Survey data show carriers and brokers expect improving demand in 2026, even as rates lag and capital investment remains on hold.

Read More →
Photo of GO Focus Pro dashcam
Fleet Managementby News/Media ReleaseFebruary 11, 2026

Geotab Launches AI-Powered GO Focus Pro Dash Cam With 360-Degree Visibility

Geotab launches GO Focus Pro, an AI-powered 360-degree dash cam designed to reduce collisions, prevent fraud, and protect fleets from nuclear verdict risk.

Read More →
Knowledge Hub fleet intelligence system.
Fleet Managementby News/Media ReleaseFebruary 10, 2026

Augment Launches Freight-Native Knowledge Hub to Preserve Operational Know-How

Knowledge Hub is designed to turn scattered tribal knowledge into execution-ready intelligence and help logistics teams make faster, more consistent decisions.

Read More →
Ad Loading...
Avery Vise, FTR vice president of trucking.
Fleet Managementby News/Media ReleaseFebruary 10, 2026

FTR: Trucking Conditions Hit Four-Year High as Rates and Capacity Tighten

Improving freight rates and tighter capacity push FTR’s Trucking Conditions Index to its highest level in nearly four years.

Read More →
Quester fleet maintenance dashboard.
Fleet Managementby News/Media ReleaseFebruary 10, 2026

Questar Predictive Fleet Health Platform Now Available Through Geotab Marketplace

Quester’s AI-driven maintenance insights aim to help fleets reduce unplanned downtime, improve repair planning, and better understand the true cost of maintenance decisions.

Read More →
Photo of Jim Mullen
Fleet Managementby News/Media ReleaseFebruary 9, 2026

Truckload Carriers Association Names Jim Mullen President

Mullen has trucking experience with government, associations, trucking companies and suppliers.

Read More →
Ad Loading...
Illustration of football stadium with bar graph and freight on dock
Fleet Managementby StaffFebruary 5, 2026

How The Big Game Impacted Freight Volumes

Super Bowl LX drove a spike in trucking freight volumes into San Jose. New data shows which equipment types benefited most.

Read More →