Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

ATA Re-Launches Women In Motion as Council

The American Trucking Associations re-launched its Women In Motion program as an ATA council to promote the role of women in the trucking industry.

ATA Re-Launches Women In Motion as Council

The American Trucking Associations is placing a renewed focus on Women in Motion.

Source: ATA

2 min to read


The American Trucking Associations re-christened its Women In Motion program as an ATA Council, opening the door for women across the trucking and transportation industry to join a dynamic and growing community focused on professional development and mentorship.

“Since its inception, Women In Motion has been focused on promoting the role of women in the trucking industry,” said ATA COO Sarah Rajtik, co-chair of Women in Motion. “With this transition, we are hoping to capitalize on the work we’ve already done to reach a much larger group — creating more opportunities for women to connect and empower one another in order to make this great industry better for everyone.”

Ad Loading...

Previously, WIM was an ATA program, along with other programs such as America's Road Team, Lead ATA, and National Truck Driver Appreciation Week. As a council, Women in Motion joins other ATA councils, including the Technology & Maintenance Council, the National Accounting & Finance Council, the Transportation Security Council, and the Safety Management Council.

Benefits of Joining

Members of WIM are eligible to receive exclusive benefits, including:

  • Access to the WIM electronic yearbook.

  • Quarterly newsletters with special articles written by WIM members, upcoming events and ways to get involved.

  • Action alerts with legislative updates.

  • Member pricing on products, courses, events and more.

  • Priority placement when WIM Speakers’ Bureau speaker requests are submitted.

  • Access to WIM networking events at ATA meetings.

  • WIM ribbon at ATA events.

  • Eligible for any WIM awards.

  • Corporate members are listed on WIM website with link to company webpage.

  • Corporate members received a special logo that they can use to identify themselves as affiliates.

Ad Loading...

“I encourage any woman in this industry — from drivers to technicians and dispatchers to the C-suite — to come join us as we work to shape the future of this industry, breaking down barriers and paving the way for a new era of inclusivity and leadership in trucking,” said Iowa Motor Truck Association President and CEO Brenda Neville, co-chair of Women In Motion.

More Fleet Management

Volvo OTA updates.

Volvo Trucks Adds Unattended Over-the-Air Software Update Capabilities

The latest evolution of Volvo’s over-the-air update technology allows software updates to run while trucks are parked, helping fleets keep vehicles current without disrupting operations.

Read More →
Podcast thumbnail illustration
Fleet ManagementJune 4, 2026

How Waste Connections is Using Data, Telematics, and AI

How do you manage and maintain more than 18,000 connected trucks? Data. Lots of it.

Read More →
YouTube thumbnail showing Chuck Palmer illustration with refuse truck in background

Why Fleet Data Matters More Than Ever at Waste Connections [Watch]

Waste Connections' Chuck Palmer explains how telematics, predictive maintenance, safety analytics, and AI help keep vehicles on the road and drivers safe in this episode of HDT Talks Trucking.

Read More →
Ad Loading...
Illustration of tractor-trailer and cybersecurity
Fleet ManagementJune 3, 2026

NMFTA Launches Free, Anonymous Cybersecurity Threat Report Portal

Organizations are encouraged to anonymously report freight fraud, cargo crime, and cyber threats while gaining visibility into incidents reported across the transportation sector.

Read More →
Cover feature graphic showing AI background

AI Can Optimize a Fleet. Can It Replace Human Judgment?

Fleets fear falling behind if they don’t adopt AI quickly enough. They also fear what happens if the technology makes the wrong decision.

Read More →
Jamie Hagen owner, Hell Bent Xpress.
Fleet Managementby Jack RobertsMay 29, 2026

Jamie Hagen Gets Real About Running a Small Fleet in an Uncertain Economy

Small fleet owner Jamie Hagen says new legal risks, volatile fuel prices, and a changing freight market are forcing small carriers to rethink how they operate — and what they can afford.

Read More →
Ad Loading...
Jamie Hagen owner, Hell Bent Xpress.
Fleet ManagementMay 28, 2026

Jamie Hagen Gets Real About Freight, Fuel Prices, Safety, and Small-Fleet Survival

Running a small trucking fleet right now isn’t easy, especially right now. And Jamie Hagen doesn’t sugarcoat it.

Read More →
Jamie Hagen, Hellbent Xpress.
Fleet Managementby Jack RobertsMay 28, 2026

Jamie Hagen Gets Real About Freight, Fuel Prices, Safety, and Small-Fleet Survival

Running a small trucking fleet right now isn’t easy, especially right now. And Jamie Hagen doesn’t sugarcoat it.

Read More →
Illustration of a padlock attached to heavy chains over a digital binary background with the words “Data Lock In?” in large bold text.
Fleet ManagementMay 28, 2026

Data Lock‑In or Integration Lock‑Out?

Data fragmentation is costing dealerships, OEMs, fleets, and upfitters millions. Here’s why interoperability may be the fix the trucking industry needs.

Read More →
Ad Loading...
Greg Feary, president and managing partner of transportation law firm Scopelitis, Garvin, Light, Hanson & Feary.
Fleet ManagementMay 27, 2026

What Trucking Fleets and Brokers Need to Know About This Supreme Court Case

In May, the U.S. Supreme Court ruled that freight brokers can be held liable for damages if a truck they have contracted with is involved in an accident. Listen as this transportation attorney breaks down the ruling and its implications for the trucking industry.

Read More →