Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Commentary: Money Is Not the Only Thing That Speaks to Truck Drivers

Pay is important, but oftentimes even more important are the things you do that make drivers feel valued and respected, observes Editor in Chief Deborah Lockridge.

Deborah Lockridge
Deborah LockridgeEditor and Associate Publisher
Read Deborah's Posts
March 14, 2018
Commentary: Money Is Not the Only Thing That Speaks to Truck Drivers

Deborah Lockridge

3 min to read


The past couple of months have seen a flurry of announcements from fleets raising driver pay. But some are trying something a little different than the usual per-mile increases by also addressing some of the personal and human factors behind driver satisfaction.

Ad Loading...

Deborah Lockridge

U.S. Xpress is going after team drivers with what it’s calling its TeamMax Bonus program. Current and prospective team drivers will have the chance to earn as much as $50,000 in bonuses and up to four weeks of paid vacation in a single year. On top of the company’s regular benefits package, drivers in the TeamMax program get other perks, such as first priority for the newest trucks and top priority at service centers.

Boyd Bros. Transportation unveiled a new type of truck-driving position to give experienced flatbed drivers a more predictable driving job. As part of the company’s new Mission Fleet for experienced drivers, in this position drivers can earn a $1,300 weekly salary and have guaranteed 48 hours of home time each week between Friday and Sunday. The drivers will use a paid time-off system for sick leave and vacation time based on employment. The carrier will evaluate how well the program works to see if it can expand this type of driving position to more of its fleet.

Ad Loading...

Nussbaum Transportation has also changed its pay structure to address some issues that are common problems. The company already pays practical miles, but it’s now using a door-to-door miles calculation method rather than a traditional zip-to-zip mileage model. It’s going to pay for all reserved/paid parking, without question, and it’s raising bonus payouts for drivers who reach the Platinum performance level in Nussbaum’s driver scorecard program.

When it comes to retaining drivers, pay is important, but oftentimes even more important are the things you do that make drivers feel valued and respected, as professionals and as human beings. Paying for parking? Drivers get the message that you care about them finding a safe place to rest when their now-mandated electronic logs say they’ve run out of driving hours. Home time is a long-standing complaint among long-haul drivers, and what employee doesn’t appreciate paid time off and vacation?

New equipment is always a welcome perk, but obviously you can’t always give every driver a brand-new truck. What do you do to make sure that trucks are still appealing when reassigned to a different driver?

In a recent post on the Women in Trucking Facebook page, a driver wrote, “We have assigned trucks with my company. A team left and I inherited their truck. It’s a really beautiful truck, 2017. But the people that had it prior to me were heavy smokers! I have scrubbed with a citrus industrial cleaner that is made for these types of situations. Sprayed Febreeze to the extent of fuming myself... and my clothes, hair and skin, still smell! Went through a roll of Scott towels... they were brown in a matter of seconds... the good thing is that the leather is coming back to its original color and feel. What can I do?”

The group offered dozens of suggestions, from changing the cabin air filters and cleaning with vinegar, to commercial odor-elimination products, baking soda, and coffee grounds. But might a better move for a fleet wanting to keep its drivers happy have been to address any issues before reassigning the truck?

Subscribe to Our Newsletter

More Drivers

Truck driver in a blue-tinted cab beside a hand holding cash, with the headline “Competing for Drivers.”
Drivers•by Deborah Lockridge•October 29, 2026

Why Hiring Truck Drivers Is Getting Harder

Higher recruiting costs, a shrinking driver pool, and renewed pay competition are raising the stakes for fleets heading into 2027.

Read More →
Two red heavy-duty Class 8 trucks with Roehl branding
Drivers•by News/Media Release•October 27, 2026

Roehl Offers Truck Drivers $10,000 Retention Incentive

Payments begin after the first load and continue in mileage-based installments for eligible experienced drivers joining the fleet.

Read More →
PS Coach tablet interface showing a driver’s coaching inbox, safety event video and coaching advice for a harsh-braking event.
Fleet Management•by News/Media Release•October 21, 2026

Platform Science Adds Dispatch and Safety Tools

Four additions to PS Fleet help fleets monitor loads, manage driver coaching, share truck locations and adjust video system settings.

Read More →
Ad Loading...
Man with police badge on his arm by an open commercial truck door examining paperwork
Safety & Compliance•October 15, 2026

When Language Stops the Truck: The Return of ELP Out-of-Service Orders

English language proficiency rules for commercial drivers aren’t new, but renewed out-of-service enforcement has raised the stakes. Here’s what carriers need to know before a driver reaches a roadside inspection.

Read More →
Illustration of silver robot waving his hand and a Samsara AI prompt on screen to call drivers
Fleet Management•by Staff•October 13, 2026

Samsara Launches Custom AI Agent Builder

Agent Studio lets fleets create AI tools for hours-of-service monitoring, reporting and driver support, including agents that communicate by phone.

Read More →
Illustration of trucks parked in lot with Trucker Path app on phone screen superimposed on top
Drivers•by News/Media Release•October 6, 2026

Trucker Path Expands Reserved Parking Network

Trucker Path has added close to 6,000 more truck parking spaces to its Trucker Path Reserved Parking Network with the addition of Safe Truck Parking.

Read More →
Ad Loading...
photo of older driver standing with arms crossed with truck in the background, with a photo illustrating equal opportunity law inset upper left.
Drivers•by Staff•September 28, 2026

EEOC Sues Texas Trucking Company Over Driver Age Limits

The agency says Trancasa USA rejected applicants over 65 and applied tougher driving-record standards to those over 60.

Read More →
Red Nussbaum Class 8 tractor pulling white and red trailer with aero fairings and skirts
Drivers•by Staff•September 23, 2026

Nussbaum, Roehl Announce Second Driver Pay Increase This Year

This year has seen a swath of major truck driver pay increases as freight capacity has tightened.

Read More →
Photo of smiling truck driver Harold Perry with arms crossed in front of Southeastern Freight Lines truck
Drivers•September 17, 2026

From One Generation to the Next: How Mentorship Builds Safer Truck Drivers

After three decades in trucking, Harold Perry shares what he's learned about driver safety, mentorship, and helping the next generation build confidence behind the wheel.

Read More →
Ad Loading...
Illustration with driver behind the wheel, an alert sign, and a laptop
Drivers•by Lauren Fletcher•September 9, 2026

Truck Drivers Need More Than Another Alert

Fleets have more visibility into truck health, safety events, and driver activity than ever. The next challenge is turning all that information into useful guidance for the person who has to decide what to do next.

Read More →