In conjunction with the company's 40th anniversary this year, California-based AIM has introduced a new logo and tagline to the automotive and heavy-duty aftermarket. AIM's new branding campaign is
emphasized through its logo and tagline, "AIM - Power in Motion."
"Part of the change in our branding is to no longer be known as Automotive Importing Manufacturing, but simply as AIM," said Steven Seabourne, president.
"For 40 years we've supplied premium-quality, remanufactured rotating electrical to the automotive and heavy-duty aftermarket," explained Seabourne. "Over the years, we have evolved into a full line manufacturer, making the word "import" no longer relevant to who we are today."
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