( has launched the Internet-based freight exchange it calls Premier Online Transportation Marketplace.

Based in Overland Park, Kansas, is backed by LTL giant Yellow Freight and headed up by former Ryder Integrated Logistics executive James D. Ritchie.
The site offers load matching for participating shippers and carriers. Shippers can create bills of lading on line and view instant rate comparisons. Carriers can post available resources and shop for used equipment in online auctions. Both will have access to credit reports and other benefits, some to be added in the future. is one of the "major" Internet-based transportation markets that will be opening over the next few months. In e-commerce, successful early launch often translates into a market advantage.