Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Class 8 Truck Sales Hit High Point, But Leading Indicators Point to Downturn

Class 8 truck sales hit an all-time high last month, but other important metrics seem to be indicating an imminent downturn.

October 17, 2019
Class 8 Truck Sales Hit High Point, But Leading Indicators Point to Downturn

 

Image: HDT

2 min to read


Class 8 truck retail sales hit an all-time high September, but leading indicators are pointing to a downturn, according to ACT Research’s latest State of the Industry: Classes 5-8 Report.

“September North American Class 8 retail sales reached a new record in seasonally adjusted terms, and in absolute terms were the highest since December 2006, ahead of the EPA07 emissions standards,” said Tim Denoyer, ACT Research’s vice president and senior analyst. “While most of the incremental strength came from the straight truck market, tractor capacity was added a touch faster than expected.”

Ad Loading...

Denoyer added, “We realize this seems to conflict with signs of capacity contraction such as bankruptcy and employment data, and would remind readers that private fleets, which now account for more than half of truckload capacity, are still growing.”

The rosy retail picture hides declines in other areas, according to ACT. The report found that “less negative” freight data reported early in the third quarter had softened since the imposition of further tariffs on Sept. 1 affecting $300 billion worth of goods imported from China.

“In concert with weak/deteriorating freight volumes and rates, forward-looking demand indicators continue to erode, with mid and downstream data points beginning to cycle lower,” said Denoyer.

Denoyer said that the current situation with weak truck orders and strong build is unsustainable and that downward build plan revisions are already happening. However, ACT expects the worst case scenarios for heavy-duty vehicle demand to remain unlikely.

Regarding the medium duty markets, he commented, “Medium duty demand metrics remain in better balance, but there are signs of fraying on weak net orders, relative build strength and excessive inventories.”

Ad Loading...

The State of the Industry report offers a monthly look at current production, sales and general state of the on-road heavy- and medium-duty commercial vehicle markets in North America. For more information, click here.

More Equipment

PlusAI, Traton Group autonomous truck partnership.
Equipmentby News/Media ReleaseFebruary 2, 2026

Traton, PlusAI Accelerate Factory-Built Autonomous Truck Launch in U.S. and Europe

The companies also said they plan to coordinate deployment planning across priority freight corridors and define routes and operational design domains for U.S. commercial service while laying the groundwork for expansion into key European markets.

Read More →
SponsoredFebruary 1, 2026

Stop Watching Footage, Start Driving Results

6 intelligent dashcam tactics to improve safety and boost ROI

Read More →
Volvo Trucks FH.
Equipmentby News/Media ReleaseJanuary 29, 2026

Volvo Repeats as Europe’s Heavy-Truck Market Leader in 2025

Volvo Trucks held onto the top spot in Europe’s heavy-duty truck market for the second straight year.

Read More →
Ad Loading...
Western Star's Star Nation 2025 in Bend, Oregon.
Equipmentby News/Media ReleaseJanuary 24, 2026

Western Star Opens Entries for 2026 Star Nation Experience

Previous Star Nation events have included driver challenges, exclusive access to Daimler Truck North America facilities and hands-on experiences with the latest Western Star X-Series lineup.

Read More →
Volvo VNL tractor.
EquipmentJanuary 22, 2026

Europe’s HayWay Group Enters U.S. Market with Order for 80 Volvo VNLs

HayWay Group comprises 19 companies operating across Europe and the U.S. and is now bringing its international logistics experience to North America.

Read More →
SponsoredJanuary 19, 2026

3 New Ways Fleet Software Pays: ROI opportunities for modern fleet managers

Safety, uptime, and insurance costs directly impact profitability. This eBook looks at how fleet software is evolving to deliver real ROI through proactive maintenance, AI-powered video telematics, and real-time driver coaching. Learn how fleets are reducing crashes, defending claims, and using integrated data to make smarter operational decisions.

Read More →
Ad Loading...
SponsoredJanuary 19, 2026

Basic Tracking vs Next Generation Fleet Technology

Fleet software is getting more sophisticated and effective than ever, tying big data models together to transform maintenance, safety, and the value of your existing tech stack. Fleet technology upgrades are undoubtedly an investment, but updated technology can offer a much higher return. Read how upgrading your fleet technology can increase the return on your investment.

Read More →
PlusAI-T2 Japan autonomous partnership.
Equipmentby News/Media ReleaseJanuary 16, 2026

PlusAI, T2 Partner to Bring Level 4 Autonomous Trucks to Japan

PlusAI is seeking to relieve Japan’s acute truck driver shortage by accelerating the adoption of autonomous trucks in the country.

Read More →
Three Freightliner fifth-generation Cascadia trucks are shown parked in a lineup, highlighting exterior design and aerodynamic styling.
Equipmentby News/Media ReleaseJanuary 13, 2026

Freightliner Cascadia Receives Prestigious Design Award

Freightliner’s fifth-generation Cascadia earned a 2025 Red Dot Design Award for its aerodynamic design and functional updates developed through close collaboration between designers and engineers.

Read More →
Ad Loading...
2026 Mack Anthem.
EquipmentJanuary 13, 2026

Mack Begins Redesigned Anthem Production

Mack’s new Anthem Class 8 tractor targets regional-haul fleets with enhanced maneuverability and fuel economy gains.

Read More →