The new program provides competitive, consistent priciing for fleets operating under 100 units,...

The new program provides competitive, consistent priciing for fleets operating under 100 units, including light-truck tires. 

Photo: Michelin

Michelin North America announced application and billing enhancements to its Michelin Advantage program, introduced in 2007 to help support the needs of small fleets and owner-operators.

The Advantage program provides competitive, consistent nationwide pricing on new Michelin heavy-truck dual and X One tires for trucking fleets operating under 100 power units, according to the company. It's also available for fleets using bus and RV tires; car and light-truck tires; earthmover, construction, and Tweel tires; Michelin Retread Technologies retreads; Michelin services; and BFGoodrich heavy- and light-truck tires.

The enhancements include a simplified application process, available in the U.S. and Canada, that can be accessed by desktop computer or mobile device and offers same-day benefits. The billing process also has been improved, allowing dealers to take control of the process, including registering the credit card for the fleet. The online application is also now available for customers in Canada, in English or French.

"We listened to our dealer network and fleet participants to improve the program with the goal to be more user-friendly for our 20,000 participants," said Coy Jones, senior operational marketing manager, B2B – Regional and Small Fleet, Michelin North America. "This improves the purchasing process, and new members do not have to wait to purchase tires. This enhancement continues Michelin’s customer-centric journey."

Members receive unique access to the Michelin Commercial Service Network, with Tire Industry Association-trained technicians to handle service needs at more than 5,000 authorized truck dealer locations. Consistent service is provided with professional equipment and management, all adhering to rigorous certification and audit standards.

Program members also have access to Michelin ONCall 2.0 Emergency Road Service, with no dispatch fee. This service is available round-the-clock by calling 1-800-TIRE-911. The Michelin Event Viewer provides online updates regarding ERS service action status. Getting vehicles back up and running — whether it involves tires, repairs or towing — ensures maximize productivity, saving critical time and money.

Michelin Advantage program members have access to the member website and its online business tools, which help improve business performance. Members can manage accounts online, register and update credit card(s) on file, check pricing, view invoices or purchase history. Access to the dedicated Michelin Advantage member customer service team is available on business days to answer questions about the program, including pricing, orders, billing, invoicing or purchase history.

Program purchases can be made the day of sign-up with any Visa, MasterCard or American Express credit or debit card. The program website also gives members access to other resources, such as training information, videos and maintenance tips. Regular e-newsletters offer product updates, promotions and ongoing news and announcements. To sign up or get more information, visit

Originally posted on Work Truck Online

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