Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Volkswagen Truck & Bus Renaming Itself Traton

Volkswagen Truck & Bus has announced a new name, Traton Group, as it increases its independence and readies itself to raise funds for global expansion in commercial vehicles. Meanwhile, parent company Volkswagen AG is talking with Ford about possibly developing a line of commercial vehicles.

June 20, 2018
Volkswagen Truck & Bus Renaming Itself Traton

Volkswagen truck brands, such as Scania, will retain their brand names as the parent company becomes Traton.

Photo courtesy Volkswagen Truck & Bus

2 min to read


Volkswagen Truck & Bus has announced a new name, Traton Group, as it increases its independence and readies itself to raise funds for global expansion in commercial vehicles. Meanwhile, parent company Volkswagen AG is talking to Ford about developing a line of commercial vans.

The New Traton

Volkswagen Truck & Bus was created in 2015 to bundle its truck and bus brands under the umbrella of an independent legal entity. Earlier this year, the company voted to change the legal structure as part of a strategy to move toward “capital market readiness,” which could mean an IPO as an independent entity. Now, a name change.

Ad Loading...

“Since our foundation, we have grown together faster than expected,” said Andreas Renschler, CEO of Volkswagen Truck & Bus Group. “Traton provides us with more independence. It will further strengthen our group’s joint identity and uniqueness. The new name will also foster our visibility as the leading group for innovative transportation solutions. It will increase our attractiveness for new talents as well as for capital markets.”

The company’s truck brands – MAN, Scania, Volkswagen Caminhões e Ônibus, and RIO – will retain their own identities under the umbrella brand of Traton Group. The official name change is expected to be effective by the third quarter of the year.

The compay said Traton stands for:

Ad Loading...
  • TRAnsformation of the ecosystem transport

  • TRAnsportation

  • TONnage

  • TRAdition of its brands

  • “Always 'ON' is the ultimate goal of our customers and our attitude in order to make everything possible for them,” the company said in the release.

Possible Volkswagen-Ford Partnership

Volkswagen AG and Ford Motor Company have signed a memorandum of understanding and are exploring a strategic alliance that among other things would include developing a range of commercial vehicles together “to better serve the evolving needs of customers.”

The potential alliance would not involve equity arrangements, including cross ownership stakes.

“Markets and customer demand are changing at an incredible speed,” said Thomas Sedran, head of Volkswagen Group strategy, in a joint news release. “Both companies have strong and complementary positions in different commercial vehicle segments already. To adapt to the challenging environment, it is of utmost importance to gain flexibility through alliances.”

It's not the first alliance Volkswagen has forged in its quest for global expansion. In 2016, VW and Navistar announced a wide-ranging alliance. Earler this year it announced an agreement with Hino.

More Equipment

Video still of Volvo's Duane Tegels explaining the Volvo D13 diesel engine for EPA 2027 emissions
Equipmentby Deborah LockridgeSeptember 16, 2026

How Volvo Updated Its D13 for EPA 2027 [Watch]

Volvo’s updated D13 promises lower emissions without sacrificing performance or fuel economy. Take a closer look at what changed inside the engine in this HDT Spotlight video.

Read More →
Photo of new Michelin drive tire
Equipmentby News/Media ReleaseSeptember 15, 2026

Michelin Tire Improves Efficiency and Durability for Regional Fleets

The Michelin X Multi Energy D2 is a regional haul drive tire engineered to help fleets improve fuel efficiency, durability and traction in demanding stop-and-go operations.

Read More →
Presentation slide showing ZF's North American market growth
Equipmentby Deborah LockridgeSeptember 10, 2026

ZF Expands Commercial Vehicle Push in North America

ZF is expanding its North American commercial-vehicle presence with new transmission applications, electrification, trailer technology and autonomous-driving systems.

Read More →
Ad Loading...
Tesla Semi electric truck with interior of Tesla Cybercab superimposed on top
Equipmentby Deborah LockridgeSeptember 8, 2026

Tesla Wants a Self-Driving Semi. Are Cameras Enough?

Could Tesla’s camera-only autonomous driving technology work on an 80,000-pound Semi? In this commentary, HDT's Deborah Lockridge takes a look at Tesla, Cybercab, and how autonomous trucks see the road.

Read More →
Red highway tractor pulling white trailer with red logo identifying Kodiak.
Equipmentby News/Media ReleaseSeptember 8, 2026

Kodiak: Driverless Long-Haul Truck Launch on Track for 2026

Kodiak AI says its driverless long-haul safety case is 93% complete and it remains on track to begin commercial operations by year-end 2026.

Read More →
Collage of five autonomous trucks
Safety & Complianceby Deborah LockridgeSeptember 8, 2026

What DOT’s Automated Vehicle Strategy Means for Trucking

The U.S. Department of Transportation issued a new automated-vehicle strategy that outlines plans for driverless-truck regulations, cross-state freight corridors, and federal safety standards.

Read More →
Ad Loading...
Port of Newark EV truck charging station.
Equipmentby News/Media ReleaseSeptember 8, 2026

East Coast Port Launches $45M Electric Truck Push

The Port Authority of New York and New Jersey announced millions in incentives for zero-emission drayage trucks, yard tractors, and new charging hubs near the port.

Read More →
PlusAI autonomous truck with trailer going down a highway
Equipmentby StaffSeptember 3, 2026

PlusAI Going Public to Fund Autonomous Truck Launch

A SPAC deal could provide PlusAI with up to $300 million as it works toward a 2027 commercial launch of factory-built autonomous trucks.

Read More →
Faded sketch of diesel engines on a factory floor with NHTSA logo superimposed on top
Equipmentby Deborah LockridgeAugust 31, 2026

NHTSA Moves to Rewrite Truck Fuel-Economy Rules

The National Highway Traffic Safety Administration says it lacks authority to regulate medium- and heavy-duty truck engines separately from complete vehicles, but the existing standards have not yet been eliminated.

Read More →
Ad Loading...
Illustration of Freightliner Cascadia on highway with engine cutaway
Equipmentby Deborah LockridgeAugust 27, 2026

Detroit Opens Orders for EPA 2027 Engines

Detroit isn’t starting from scratch to meet EPA 2027 diesel emissions standards. Its Gen 6 DD13 and DD15 engines keep much of today’s platform while updating the fuel and aftertreatment systems.

Read More →