UDPATED -- Navistar has signed a commitment to exhibit at the inaugural North American Commercial Vehicle Show in Atlanta, Ga., in September 2017, as well as at the 2019 and 2021 editions of the new biennial show.
Navistar is the second truck maker to sign on to the new show, following an announcement from Daimler Trucks North America earlier this week, also for a three-show/six-year commitment.
"The NACV Show’s focus on the North American fleets market, trade press and its every other year cycle are the contributing factors that influenced our decision to exhibit,” said Navistar President and CEO Troy A. Clarke.
Navistar also joins the NACV Show exhibitor advisory committee.
The company told HDT it will not attend the 2017 Mid America Truck Show. "However, we have made no final decisions beyond that," said spokesperson Lyndi McMillan. We will reevaluate where we stand in subsequent years."
Organized and produced jointly by Hannover Fairs USA (HFUSA) and Newcom Media USA (Newcom), the NACV Show is aimed at medium- to larger-size fleets. It will showcase the latest innovations in the commercial vehicle industry and will offer networking and new business opportunities. The first three biennial NACV Shows will be held in Atlanta.
“The NACV Show will be the foremost North American gathering place for anyone involved in the business of commercial vehicles," said Navistar Senior Vice President of Truck Sales and Marketing Jeff Sass. "Navistar’s commitment to exhibit at the NACV Show is critical to our marketing strategy.”
Update 4:30 EDT adds response from Navistar regarding attendance at the Mid-America Trucking Show.