East Manufacturing recently announced a redesign of its Parts Center at its headquarters in Randolph, Ohio. The state-of-the-art facility provides aftermarket parts and accessories for dealer, fleet, and owner-operator customers within a 150-mile radius of the company.
"Our new Parts Center is more efficient to get customers in and out quickly,” said Dave Miedl, director of aftermarket parts sales & service at East.
The new layout allows customers to access parts more efficiently with a large display wall of exclusive East parts, impulse-buy items and East apparel. Two large-screen monitors in the showroom permit customers to view enlarged schematics to easily identify specific parts.
East also offers common parts for all makes, including airbags, lights, wheel ends and more. The manufacturer also created a drop-ship program which permits parts to be shipped directly from the vendor for faster service.
Customers have access to cross-trained sales professionals when placing orders by phone, but also have a quick-order processing option that allows them to bypass a sales expert when they know what they want.