American Trucking Associations named Jeffery Mason to the newly created position of senior vice president of image and communications.
Mason comes to ATA after 26 years with Randall-Reilly where he helped build and lead the company’s trucking media division, including the company’s various publications, events and conferences and data services.
At ATA, Mason will be responsible for shaping ATA’s communications and image strategies, ensuring that the organization conveys a consistent message and speaks with one voice, as well as managing special projects and future events.
The intermodal container business has allowed many companies to shift longer-haul freight to rails in the face of tight capacity and a driver shortage. But in recent years, Schneider and a handful of other companies have turned that same concept to the liquid bulk business.