Diversified industrial manufacturer Eaton announced that Tony Truelove has been appointed marketing manager for the company’s North America Truck operations. He is located in Galesburg, Mich., and reports to Tom Nellenbach, director of marketing and communications for Eaton’s Vehicle Group.

Truelove is responsible for leading the planning, deployment and measurement of all marketing and communications programs for Eaton’s North America commercial truck business, which includes products for the bus and coach, linehaul, pickup and delivery, and vocational vehicle segments.

In conjunction with product teams, sales and marketing and Vehicle Group leaders, Truelove will work to build and maintain organizational capability and branding to maximize growth opportunities.

Prior to joining Eaton, Truelove spent more than 20 years at General Motors, holding a variety of branding, marketing and strategic planning positions. Most recently he was the marketing manager for Chevrolet’s Silverado and Colorado pickup trucks.

Truelove previously held positions with GM’s Cadillac and Hummer units, led the company’s marketing integration efforts for in-vehicle accessory components, as well as worked with regional dealer groups and consumers.