American Trucking Associations named Don Lynn ATA's new vice president of sales and marketing.

In his new role, Lynn will be responsible for promoting the federation's various products, selling sponsorships to events and other projects aimed at raising the profile of ATA, its members and the industry.

"I think ultimately, the goal is to increase the visibility of all that ATA has to offer our members," Lynn says. "Sometimes, what we offer is important data and information to help fleets make important business decisions and other times we offer access to some of our industry's leading decision makers. In this role, I'm hoping to raise the profile of our various products and services, as well as spotlight how the supplier community can better reach ATA's members."

Prior to coming to ATA, Lynn spent more than two decades in sales and marketing within the trucking industry, most recently as vice president of operations at Coastal Transport, Savannah, Ga.

Lynn, a graduate of Auburn University and lives in Birmingham, Ala., with his wife and son.