YRC Worldwide Monday announced Jeff Rogers as YRC president and Mike Naatz as Holland president, and eliminated four executive positions.

The company also eliminated Chief Operations Officer, Chief Marketing Officer, Chief Administrative Officer and Chief Customer Officer, returning YRC Worldwide to a more traditional holding company.

Jeff Rogers, 49, recently served as president of YRC subsidiary Holland. Previously he served as Chief Financial Officer of YRC Regional Transportation. Prior to joining Yellow Transportation, he spent 14 years with United Parcel Service in various finance and operational roles. Rogers is a decorated military veteran who served in the US Army Rangers. He holds a Bachelor of Science degree in Accounting from Kansas Newman University and a Masters in Business Administration from Baker University.

"Jeff brings strong leadership skills and a proven track record of delivering results, including best-in-class service," said James Welch, chief executive officer, YRC Worldwide. "Jeff's success in running Holland and a strong relationship with customers, make him a natural fit for this role."

Mike Naatz, 45, formerly served as Chief Customer Officer of YRC Worldwide. In this role, he led the sales, information technology, customer service and quality teams for the company. He previously served as chief information and service officer for YRC Worldwide. Prior to joining YRC Worldwide, he served in various operational leadership roles, including chief information officer for USF. Naatz received a Bachelor of Science degree in Economics from the University of Illinois and a Masters in Business Administration from Northwestern University Kellogg School of Management.

"Mike's demonstrated ability to continually improve and maintain quality along with his keen eye to service and customer support, makes him an effective leader for Holland as we move into the future," added Welch.

Both will report directly to Welch.