Robert Richman, product manager of Zappos Insights, the Zappos Family company, will be the keynote speaker at Heavy Duty Aftermarket Week.

Richman's presentation at the opening general session will kick off the five-day conference at The Mirage in Las Vegas, Monday, Jan. 23 to Thursday, Jan. 26, 2012.

Zappos, listed as the number six Best Place to Work list by Fortune Magazine, is dedicated to helping businesses develop and nurture corporate culture. Its highly recognized approach ties into HDAW's theme: "Corporate Culture: The Foundation for Success."

More than 1,000 people tour the Zappos headquarters every month to learn how they create a culture where people actually enjoy their Monday mornings. In his keynote address, Richman will share how the Zappos family has learned to serve its two most valuable assets: its employees and its customers, and the exact ways that you can create world class service and culture in your own company.

Prior to joining Zappos, Richman developed digital marketing strategies for brands including Tony Robbins, Sony, Billboard, and best-selling authors. He co-founded Affinity Lab, a collaborative workspace for entrepreneurs that continues to graduate over 150 businesses in Washington, DC. He is also a Georgetown-trained leadership coach, delivering keynote speeches on company culture, and advising leaders how to create self-sustaining cultures in their own organizations.

Heavy Duty Aftermarket Week is the largest North American gathering of the independent heavy-duty industry. More than 1,700 managers and executives from 17 countries, including distributors, manufacturers, service providers, educators and media, attended the 2011 conference in Las Vegas.