The new campaign will appear in vertical trade publications for commercial truck fleets and commercial tire dealers.
"The campaign features images of trucks built out of thumbprints illustrating the personalized solutions that BBTS develops for customers and highlighting the company's understanding that every fleet seeks to lower its overall operating costs," said Tim Chen, vice president of marketing, BBTS. "This campaign is also symbolic of all the touch points that our teammates have in building a personal relationship with the customer."
BBTS teammates and dealers use a mix of programs, services, information and products to personalize a program for each fleet customer.
As part of the campaign, a piece of art comprised of the fingerprints of BBTS teammates was commissioned. The original artwork will hang in the corporate office in Muscatine, Iowa, and reprints of the piece will be on display at other company locations.