has reached the 10-year mark for selling trucking accessories online. Launched as a mail-order catalog by Iowa 80 Truckstop in 1997, moved online in 2000.

"Our web site really allows us to expand our commitment to drivers of being open 24 hours a day," said Deanna Slack, operations manager. "Drivers can order online from wherever they are; when it is convenient for them. They don't have to be in Walcott."

The web site features over 130,000 chrome and trucking accessory items.

Sections on the site allow drivers to quickly see the latest new products, gift ideas, driver favorites and sale items. An expanded search feature lets shoppers narrow their search results by truck type and product sub-categories. Drivers can also e-mail products to a friend, add them to their personal Wish List, sign up for product e-mails, and request a copy of the print catalog.

As part of its tenth anniversary celebration, will be giving away 10 each of 10 different trucking accessories in its Dreams of Chrome sweepstakes. The contest will begin March 1, 2010, and runs through Aug. 31, 2010.