Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Q&A: Uptake’s Jim Rice on How Data-Driven Insights Improve PM Efficiency

Data gives technicians a more complete understanding of a maintenance issue. Jim Rice, president of Uptake, explains how a service that translates data into actionable insights that can help fleets stay ahead of potential equipment failures.

Jim Park
Jim ParkFormer HDT Equipment Editor
Read Jim's Posts
March 18, 2024
Q&A: Uptake’s Jim Rice on How Data-Driven Insights Improve PM Efficiency

Jim Rice, president of Uptake, says that if used correctly, data can shift fleet maintenance practices from reactive to truly proactive and preventive.

Photo: Jim Park

6 min to read


Trucks are becoming increasingly complex, along with their maintenance requirements. Problems can arise troubleshooting fault codes if the code itself is all you have to go on. But when combined with data taken off the truck through various telematics services, a more complete picture emerges.

Ad Loading...

This enables maintenance managers to prioritize maintenance work so serious problems can be addressed before they sideline a truck, a load, and a driver.

Ad Loading...

HDT Equipment Editor Jim Park spoke with Jim Rice, president of Uptake, a service that translates data into actionable insights that can help fleets stay ahead of potential equipment failures.

Rice says fleets listening to what the data is telling them can schedule maintenance more efficiently and prevent come-backs by tackling the more pressing problems first, rather than just following a maintenance schedule. This Q&A features highlights from that interview.

HDT: Given the current economic malaise, do you see fleets continuing to have to stretch their maintenance and trade cycles out further than many would like to?

Rice: Yes, I do, and I don't see that being a short-term fix. Today's market isn't the same as it was four or five years ago when you could get new trucks in every few years. I think that trend is going to continue a little bit longer.

But I think what has been proven is that trucks can last. If you do it right, you don't have to flip them as soon as we've been historically made to believe. I think there's incentive for fleets to keep trucks on the road longer if they can get the same kind of output in years five, six or seven as they did in years one through four.

Ad Loading...

HDT: From what I understand, many fleets were caught off-guard when their normal trade cycles were disrupted by Covid and the related supply chain problems. Getting six or seven years out of a "four-year" truck has proven challenging. I think many have realized that to keep the trucks longer, you need to put a bit more into them than maybe you were comfortable with a couple years ago.

Rice: Historically, there have been two approaches to maintenance: scheduled maintenance where every 50,000 miles do XYZ and that's that. And then there's reactive maintenance, where you repair trucks as they break down. But there actually a middle ground that often gets overlooked.

When it's in for a PM, some fleets are only doing the checklist of things they were told to do. But when the truck comes back in two months as a result of some lingering issue, we should be asking if there was more we could have done with that PM that might have nipped the problem in the bud at that shop.

We know fault codes can clear themselves pretty quickly. You might hook up the scanner and find no fault today, but it had been fired in the last five days, you know, that could lead to a problem down the road.

It's really just trying to get our heads around that information, which people already have. The data is out there, but it's not consolidated in a great way today.

Ad Loading...

HDT: how does Uptake help fleets manage all this? What's your role?

Rice: Uptake acts as data consolidator. We'll use the data that's coming in from an OEM or telematics service provider, basically anybody that's hooked up into the engine. They're all gathering sensor and fault data directly off the ECM, and they're typically displaying fault codes into their application. People could do with it what they want, but there's a lot of data there.

There's information overload when it comes to pure fault codes, and even sensor information. We'll look at all the fault codes, all the sensor information, see if there's clustering of issues and faults that may not be the most important that day. But we're going to raise the hand and say, 'hey, these three faults fired together within 12 hours. That's an issue.' So, we're going to organize that and get people into the spot where they can do the right work on the right truck at the right time.

I mean, you might have trucks scheduled for maintenance, and you're gonna do it come heck or high water. Meanwhile, there's a truck out on the lot that's got 22 issues lingering that you're ready to send back out for another three months. We are trying to help them identify the trucks that need the most work based on the information that we're gathering.

HDT: Can what you're offering translate into what we commonly call predictive maintenance?

Ad Loading...

Rice: We look at predictive a few different ways. We categorize our insights. For example, we identify the ones that are really gonna be indicative of a larger problem, probably a breakdown.

These usually have something to do with the emissions systems and possible de-rates. I mean, we know drivers are going to push the truck right to the limit because they have a load to deliver, and that could impact the ability for the truck to continue operating.

We can bring a lot of that stuff to the surface and say, 'Hey, these ones are a little bit more important. Take care of them first.' And then there are the less severe problems that we can advise the fleet to look at sooner rather than later, but maybe not right away. Those two buckets really do help people put a plan together.

Historically, it's just been a long list of fault codes. You do with it what you want. We're trying to get a few steps ahead of those immanent problems, while opening opportunities to schedule the less severe problems.

HDT: Does this this new insight you offer fundamentally change how fleets approach the maintenance task?

Ad Loading...

Rice: The is aim to supplement or enhance their existing workflow, not start from scratch. You know, you have a truck coming in next week for some maintenance work, so here are three of the things to look for based on the sensor readings you're seeing.

It's about just looking for these few other things and deciding whether you want to work on it or not that day. Or whether you have to get that truck back out. But at least there's now more information available your fingertips to make a good decision on when to service that truck.

HDT: Can you use this to schedule your technicians time better? Does that help on the labor side?

Rice: I think it provides some clarity and some focus on what technicians do. And it solves the problem of supervisor getting frustrated with the techs if a truck comes back after a couple of weeks with a recurring problem. Technicians feel that pressure because somebody is pointing a finger at them. They may not have the tools or the insight to understand that this was a kind of a looming problem that they could have gotten ahead of.

HDT: Do you have any suggestions or pointers for fleets, or stuff that they should be thinking about or reacting to, or doing now?

Ad Loading...

Rice: Don't feel like you always have to bite off the entire apple. There are steps that can be made on a maintenance journey, and even on this technology journey. As an example, Uptake produces over 180 different insights all available from the trucks. We have folks that say, 'I'll focus on these 10. Put out these 10 fires. I know something's going on, and I'm gonna go work on those.

You can have maintenance campaigns as much as you do safety campaigns or things like that. But don't get overwhelmed. And don't try and do too much too soon. There are paths within these types of programs. And we hear fleets saying they don't know how to operationalize this. Well, let's operationalize these four things and just insert them into your workflow today.

Subscribe to Our Newsletter

More Maintenance

Photo of back of aluminum flatbed trailer on show floor
Equipmentby Deborah LockridgeApril 2, 2026

Fontaine Expands Flatbed Lineup with New Fleet-Focused Models, Eyes 2027 Launch

Fontaine is broadening its flatbed lineup with new models aimed at fleets, including a lightweight aluminum trailer expected in 2027 that emphasizes durability, repairability, and lower cost.

Read More →
Illustration of predictive maintenance
Maintenanceby News/Media ReleaseMarch 31, 2026

Fullbay Acquires Pitstop to Strengthen AI-Powered Predictive Maintenance

Pitstop AI will use Fullbay's extensive shop data to drive predictive maintenance for trucking fleets and repair shops.

Read More →
Collage of Top 20 Product award ceremonies
EquipmentMarch 31, 2026

HDT Honors the Best New Products of 2025 at TMC [Photos]

Heavy Duty Trucking's Top 20 Products awards recognize the best new products and technologies. Check out the award presentations at the 2026 Technology & Maintenance Council annual meeting.

Read More →
Ad Loading...
freightliner whitepaper
SponsoredMarch 31, 2026

Detroit Engines: Trusted Performance, Built for What's Next

The Detroit® Gen 6 engine platform proves that real progress doesn’t require a complete redesign. Built on 20 years of trusted technology, these engines are designed for efficiency, stronger performance, and greater reliability than before. And they do it all while complying with 2027 EPA standards on every mile.

Read More →
Illustration showing diesel exhaust fluid pump sign and EPA headquarters
Equipmentby Deborah LockridgeMarch 30, 2026

EPA Targets DEF Sensor Failures Behind Truck Derates

New guidance allows engine makers to replace problematic DEF sensors with NOx-based systems, aiming to reduce unnecessary derates and downtime caused by failures in the sensors designed to monitor diesel exhaust fluid on trucks.

Read More →
Goodyear steer tire on display at booth
Maintenanceby Deborah LockridgeMarch 25, 2026

Goodyear Targets ‘Super-Regional’ Sweet Spot with New Steer Tire

Goodyear is preparing to roll out a new steer tire designed to bridge the gap between regional and linehaul for trucking fleets.

Read More →
Ad Loading...
Hendrickson TireMaax Pro Watchman
Maintenanceby Jack RobertsMarch 25, 2026

Hendrickson Unveils Watchman Smart Wheel-End System at TMC

Hendrickson’s new sensor platform integrates with its TireMaax system to deliver real-time tire and wheel-end insights, targeting uptime and cost savings.

Read More →
Volvo VNL.
Maintenanceby Jack RobertsMarch 24, 2026

Over-the-Air Updates and the Modern Powertrain Explained

Over-the-air updates are moving beyond recalls, and expanding how fleets manage performance, compliance, and uptime.

Read More →
SKF TraX wheel monitoring system.
Maintenanceby Jack RobertsMarch 24, 2026

SKF, TMC Expand Hands-On Training to Boost Technician Skills at Annual Meeting

A new partnership between SFK and TMC brings certified, on-site instruction focused on wheel-end reliability and maintenance best practices.

Read More →
Ad Loading...
Graphic illustrating recruiting concept
Maintenanceby Deborah LockridgeMarch 23, 2026

Why Higher Pay Isn’t Fixing the Heavy-Duty Technician Shortage

Hiring heavy-duty truck technicians has become a bidding war, but shops that focus on culture, training, and career paths are gaining an edge. That's the takeaway from a TMC panel discussion.

Read More →