The Memphis, Tenn., location opened its doors May 25, providing Michelin truck tires and on-site and emergency roadside service to drivers.
Love's signed an agreement with Michelin in May 2008 to offer the company's tires at its locations, and has since administered more than 6,000 hours of training to its truck tire care employees. With a growth rate of about 15 stores a year, the Oklahoma City-based travel stops company now offers truck tire care service along the I-20, I-40 and I-35 corridors.
"Our customers are discovering this new service while taking advantage of the value and convenience we provide," said Frank Love, president of Love's operating companies. "We look forward to expanding even more in the coming days."
For its next endeavor, the company has its eye on building centers in Magnolia, Miss., and Lake Havasu, Ariz.
For more information, visit www.loves.com or www.michelintruck.com.