Emission intensity measures the volume of absolute emissions emitted against a relevant business output, allowing for business growth while still showing emissions improvement on a per unit basis.
J.B. Hunt’s Ambitious Emission Reduction Goal
J.B. Hunt will focus on alternative vehicles, biogenic fuels and improving fuel economy to reach its emission-reduction target by 2034.

J.B. Hunt will focus on alternative vehicles, biogenic fuels and improving fuel economy to reach its emission-reduction target by 2034.
Photo: J.B. Hunt
J.B. Hunt Transport Services has committed to reduce its carbon emission intensity 32% by 2034 compared to its 2019 levels.
J.B. Hunt will focus on three key areas to reach its emission-reduction target by 2034:
Incorporating alternative powered equipment into its fleet
Expanding the use of biogenic fuels
Improving fuel economy (diesel powered miles-per-gallon)
“Our goal is an ambitious challenge to improve J.B. Hunt’s carbon footprint and to help advance the transportation industry’s progress in developing sustainable solutions that are commercially viable and scalable for widespread adoption,” said Craig Harper, chief sustainability officer and executive vice president at J.B. Hunt, in a press release.
Achieving the company’s target is dependent on significant progress with the development and availability of new industry technology and the infrastructure needed to enable their day-to-day use on an industry-wide scale. Examples include developments such as:
ongoing enhancements to commercial motor vehicles;
charging and refueling infrastructure;
expanded capacity on the electrical grid;
increased availability of biogenic fuels; and,
the incorporation of more energy resources with lower carbon intensity.
J.B. Hunt’s goal is an intensity target aligned with the original goal of the Paris Climate Agreement to limit global warming to 2 degrees Celsius. The company’s target will focus on reducing Scope 1 and Scope 2 emissions per company operated ton-mile 32% by 2034 from a 2019 base year.
J.B. Hunt developed a roadmap for how its goal could be achieved if certain assumptions, including those related to electric vehicles, biogenic fuels and MPG improvements, are met. These assumptions were made with understanding of company operations and following consultation with suppliers and original equipment manufacturers and recommendations from a variety of industry organizations.
While J.B. Hunt must depend on other companies and industries for these assumptions to be realized, the company plans to encourage, support and monitor the advancements needed to achieve its goal, company officials said.
More Fuel Smarts

Cummins Adjusts 2027 Engine Rollout After EPA Proposal
The engine maker will gradually introduce its new Model Year 2027 diesel engines while continuing to offer current models during the transition, citing the EPA's proposed emissions rule changes.
Read More →
EPA Proposal Could Ease 2027 Truck Costs and Buying Uncertainty
The proposal doesn't change the tougher NOx standard, but it would revise key implementation requirements that manufacturers say have driven up costs and complicated fleet purchasing decisions.
Read More →
Cummins, Paccar Ease DEF Derates After EPA Guidance
Updated diesel engine software gives truck operators more time to address emissions-system issues while staying compliant with EPA emissions standards.
Read More →
Maintenance in the Messy Middle Part 3: Biodiesel
Biodiesel can reduce emissions, improve fuel-system lubricity and use existing diesel infrastructure. But NACFE’s Messy Middle maintenance report says fleets must actively manage storage, cold-weather operation, filters and oil drain intervals to avoid problems.
Read More →
Enhance Fleet Performance with High-Efficiency Auxiliary Power Units
Drive sustainable cost savings while increasing driver comfort during short- and long-haul logistics operations.
Read More →
Maintenance in the ‘Messy Middle’ Part 2: Renewable Diesel Fuel
NACFE's latest Messy Middle Powertrain Service & Maintenance report says renewable diesel gives fleets an opportunity to reduce carbon emissions without changing trucks, fueling infrastructure or maintenance practices. But technicians still need to understand several important operational differences.
Read More →
The Diesel Engine Enters NACFE’s ‘Messy Middle’
NACFE’s new Messy Middle Powertrain Service & Maintenance report says keeping modern diesel engines running now depends as much on software, diagnostics and data as traditional mechanical service.
Read More →
DTNA Software Update Gives Truckers More Time Before DEF Derates Take Effect
The changes reflect EPA guidance aimed at reducing downtime caused by emissions-system faults while maintaining compliance requirements.
Read More →
New Agentic Predictive Maintenance Report Demonstrates How Degraded Aftertreatment Systems Waste Fuel
Questar analyzed a large mixed-class fleet and discovered it was wasting as much as $30 in fuel per vehicle, per day, because of mechanically degraded aftertreatment systems.
Read More →
New York City's Microhub Project is Delivering Results
Trucking, last-mile delivery companies, and environmental advocates like what they are seeing so far with New York's microhub program.
Read More →
