"With the cost of diesel fuel now averaging almost $5 per gallon, we believe this message will truly resonate with truckers who pay more than $1,000 per fill up and travel 100,000 miles or more each year," said Marc Laferriere, vice president of marketing, Michelin Americas Truck Tires. "Michelin X One tires provide an excellent means to improve a truck's operating efficiency. Not only does this save the trucking company green on their bottom line, but it also saves the environment green by reducing fuel consumption and CO2 emissions."
The Michelin X One tire replaces conventional dual tires with a specifically designed wide single tire and wheel. Introduced in December 2000, they have proven success in improving fuel economy between 4 and 10 percent when used in both drive and trailer positions while reducing weight, which enables trucks to carry more payload per vehicle.
The tour will make regional stops in eight locations across the United States and Canada and is designed to demonstrate Michelin's wide-based single tire technology and fuel-saving benefits. Participants will also have the opportunity to see product applications and participate in ride and drive activities, courtesy of Daimler Trucks North America and Utility Trailer.
More info: www.gowidesavegreen.com