Roadrunner Transportation Services, formerly known as Roadrunner Dawes Freight Systems, Cudahy, Wis., announced a new brand identity and logo reflecting the company's comprehensive service offerings, including third-party transportation logistics and supply-chain management.

In 2005, Thayer / Hidden Creek, a Washington, D.C.-based private equity investor, purchased Roadrunner Freight Systems and Dawes Transport, combining the two Milwaukee-area trucking companies. This transition included hiring Mark DiBlasi, a former Federal Express executive, as president and CEO of the new company.

"Since the merger of Roadrunner Freight and Dawes Transport three years ago, the company has made significant operational changes," said DiBlasi. "Through a series of acquisitions and strategic alliances, as well as organic growth, we've become competitive as a full-service transportation solutions provider."

The new brand identity incorporates a new tagline: Adaptability. Reliability. That exemplifies the company's business model, which centers on consistent on-time performance; industry low claims ratios and the empowerment of employees at the local terminal level to exceed client expectations.

Roadrunner Transportation Services is a logistics and supply-chain management leader within the transportation industry. They provide outbound operations throughout the United States and Canada from 18 nationwide terminals with full-state delivery capabilities.

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