Related: WIT Names Top Companies for Women in Transportation
WIT Names J.B. Hunt's Simpson 2023 Influential Woman in Trucking
Shelley Simpson, president of J.B. Hunt Transport Services, was honored as the 2023 Influential Woman in Trucking by the Women In Trucking Association.

Shelley Simpson, president, J.B. Hunt Transport Services, was picked by the the Women In Trucking Association as the 2023 Influential Woman in Trucking. She was announced as the winner during the WIT Accelerate! Conference & Expo in Dallas, Texas.
Photo: WIT
The Women In Trucking Association presented Shelley Simpson, president, J.B. Hunt Transport Services, with its 2023 Influential Woman in Trucking award. The winner was announced during the WIT Accelerate! Conference & Expo in Dallas, Texas, followed by the panel discussion, Unstoppable Women in Trucking You Must Know About.
The award is sponsored by Daimler Truck North America and recognizes the achievements of female role models and trailblazers in the trucking industry.
Finalists for the 2023 award included:
Tori Blake, chief financial officer and co-owner, Western Logistics Express and WLX
Megan Ferguson, vice president of end-to-end delivery acceleration, Walmart
“Shelley’s passion and leadership for this field, including her commitment to expanding gender diversity in transportation, have been evident throughout her nearly 30-year career,” said Jennifer Hedrick, WIT president and CEO.
Simpson’s Trucking Career
Simpson’s career at J.B. Hunt reflects the company’s continued progression as an innovative leader in the transportation and logistics industry, WIT said.
Since joining J.B. Hunt as an hourly customer service representative. Since then she has held multiple positions for business segments across the company, including most recently serving as chief commercial officer and executive vice president of people and human resources.
In 2007, Simpson was named president of Integrated Capacity Solutions, a business unit she helped create. While continuing to develop ICS, Simpson assumed sales and marketing executive responsibilities in 2011 and was appointed chief marketing officer. She took on additional leadership in 2014 as president of J.B. Hunt’s Truckload business segment, helping improve the efficiency of the company’s fleet.
Chief Commercial Officer
Simpson was named chief commercial officer in 2017 and led the strategic direction of marketing, sales, customer experience, and external product development, including J.B. Hunt 360, the company’s technology platform for freight matching and operational efficiency. As the company evolved J.B. Hunt 360 and its technology-driven services, Simpson was also responsible for commercializing them on a global scale as the leader of international services.
In 2020, she was named executive vice president of people and human resources and began leading the company’s efforts to create a more inclusive culture and work environment.
J.B. Hunt President
Simpson was named president in 2022 and currently provides management and performance oversight for all company business units, in addition to emerging technology, developing services, and people and human resources.
Simpson serves on the board of multiple organizations, including the Mercy Health Foundation and the Dean’s Executive Advisory Board for the Sam M. Walton College of Business at the University of Arkansas. She also serves on the DSA Selection Committee for the Council of Supply Chain Management Professionals.
Other Awards
Throughout her career, Simpson has garnered various awards, including:
In 2016, she received the Distinguished Woman in Logistics award by Women In Trucking and was named 2017 ATHENA Woman of the Year at the NWA Business Women’s Conference.
In 2020, Simpson received the Power50 Award by the National Diversity Council and was named a 2020 Top Influencer by Arkansas Money & Politics.
In 2021, she was named one of the Top 100 Women in Supply Chain by Supply Chain Digital and has been named one of the top 100 HR Professionals by the National Diversity Council in 2022.
She recently received the 2022 Woman of the Year in Innovation award by the Women’s Foundation of Arkansas and the Excellence in Free Enterprise Award from Economics Arkansas.
Originally from Russellville, Arkansas, Simpson graduated from the University of Arkansas with a bachelor’s degree in marketing.
More Fleet Management

Think Your Trucking Fleet Isn't Using Much AI? Think Again
Shadow AI — the use of unauthorized artificial intelligence tools at work — is becoming increasingly common, putting sensitive company data at risk. Learn how trucking fleets can protect sensitive data while embracing AI.
Read More →
ArcBest Consolidates Brands, Cuts Workforce
The company will bring three business units under the ArcBest brand, eliminate about 2% of positions, and expects the changes to generate $40 million in annual savings.
Read More →
Trucking Fleets Faced Record Operating Costs During Third Year of Freight Recession
ATRI's annual operational cost report shows carriers trimmed fleets, delayed equipment purchases, and ran older trucks as expenses continued to outpace freight rates.
Read More →
Michelin Adds AI Assistant to MyConnectedFleet Platform
Michelin’s new generative AI tool delivers instant fleet insights, helping managers analyze fuel use, tire maintenance, vehicle status, and operational performance without manually creating reports.
Read More →
LytxOne Platform Now Features AI, Compliance, and Asset Tracking Tools
New enhancements add AI-powered insights, asset tracking, compliance automation, and configurable privacy controls to Lytx's all-in-one fleet management platform.
Read More →
July Imports Poised to Set Container Record
The National Retail Federation projects July container imports will surpass the pandemic-era record as shippers frontload freight ahead of expected August tariff increases.
Read More →
HDT Announces 2026 Truck Fleet Innovator Finalists
From AI and fleet electrification to safety, operations, and leadership, these HDT Truck Fleet Innovator finalists are changing how trucking gets done.
Read More →
Van Spot Rates Top Contract Rates for First Time Since 2022
There’s more good economic news for the North American trucking industry according to the latest Truckload Volume Index report from DAT.
Read More →
Carrier Transicold Extends Refrigerated Trailer Life
Fleet Refresh enables refrigerated fleets to replace aging transport refrigeration units instead of entire trailers, while adding Lynx Fleet telematics and BluEdge service coverage.
Read More →
FTR Says Freight Rates Surged in May
FTR's Trucking Conditions Index surged to a record high in May, the analytics firm reports.
Read More →

