USA Truck Renames Asset-Light Business
Signaling an increased strategic focus on logistics, USA Truck has re-branded its asset-light logistics business, formerly known as Strategic Capacity Solutions, to USAT Logistics.
USA Truck has re-branded its asset-light logistics business, formerly known as Strategic Capacity Solutions, to USAT Logistics, signaling an enhanced strategic focus on logistics.
The name change and new logo for USAT Logistics are part of USA Truck’s strategy to expand the value of its asset-light business and make gains in market share and revenue growth.
“Complementing our asset-based trucking business with robust third-party logistics capabilities gives us a unique position in the marketplace,” said Randy Rogers, USA Truck president and CEO. “USA Truck has been an asset-based truckload carrier for over 30 years. That real-world experience gives our organization an understanding of the issues and concerns our customers deal with every day in moving their freight. USAT Logistics represents an evolution of our brand and our business.”
USAT Logistics provides freight transportation services to clients in North America, managing customer and carrier relationships through its 10 regional centers. In 2015, USAT Logistics accounted for 30% of the company’s operating revenue and has consistently outpaced the economy for market share growth, according to the company.
Along with the rebranding, the company is also working on a new website, USATLogistics.com, which will be unveiled in June.
“Our customers can expect us to bring consistency and predictability to their supply chain needs, combining the reliability of our asset-based service with the flexibility and virtually limitless capacity of a true 3PL provider,” said Jim Craig, president of USAT Logistics.
USA Truck is a transportation and logistics provider with truckload, dedicated contract carriage, intermodal and brokerage spot market services.
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