TravelCenters of America to Launch TA Express Brand
TravelCenters of America is renewing efforts to grow and expand the company’s franchise network by launching a new brand called TA Express later this summer.
TravelCenters of America is renewing efforts to grow and expand the company’s franchise network by launching a new brand called TA Express later this summer.
TA Express was developed as a smaller, more nimble concept than the truck stop chain’s current offerings, giving prospective franchisees another business model to choose from.
TA Express sites will increase the number of fueling options for truck drivers and will accept the same fuel programs and payment methods as traditional TA and Petro locations. Drivers in TravelCenters’ UltraOne Program will be able to earn and redeem points at TA Express locations.
“While our traditional travel centers offer a wide variety of options for all travelers, we heard from our motorists and professional drivers that they also wanted locations where they could experience TravelCenters quality in a quick-serve setting. That’s what we’re offering with TA Express,” said Barry Richards, president and chief operating officer. “TA Express gives our guests another convenient way to refuel, replenish and refresh so that they can quickly and easily continue their family trip or deliver their freight load.”
Related: TA Seeks Nominations for Truck Driver Citizenship Award
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