Transfix, which sold its digital-brokerage business to NFI in June to focus on its tech offerings, announced the first of those tech solutions — AI-driven software for brokers and carriers.
Transfix Launches AI-Driven Software for Brokers and Carriers
Transfix is using its freight brokerage expertise to re-focus the company as a technology provider.

Transfix’s new software suite enables broker and motor carrier customers to integrate AI and automation into each stage of the load lifecycle.
Image: HDT graphic
The company points out that this is a sharp contrast to what happened with former digital freight brokerage competitors Convoy and NEXT Trucking, both of which sold pieces of their companies before closing their doors.
Instead, Transfix is using its brokerage expertise to re-focus Transfix as a technology provider for that business.
Transfix’s new software suite enables customers to integrate artificial intelligence and automation into each stage of the load lifecycle. That results in more time to focus on priority tasks, such as booking new loads and securing capacity, as well as a significant decrease in processing costs throughout the freight management process, according to the announcement.
“Our 10+ year history running a successful brokerage enabled us to develop solutions with one thing in mind — finding and gaining an edge,” said Jonathan Salama, CEO and co-founder of Transfix.
“Every minute counted when we were on the front lines of freight brokerage, so we know firsthand the value these types of tools can bring to others.
“Our initial suite of software offerings allows freight business leaders to create new and bespoke efficiencies within their existing tech stack — whether proprietary or third party — with the power of AI and automation, in a fast, impactful, and measurable way.”
What Transfix Solution Offers Brokers and Motor Carriers:
The new modular solutions from Transfix span the following categories:
● AutoBid - Instantly price contract and spot freight with proprietary pricing algorithms, connect directly into shippers’ TMS with autobidders.
● AutoAccept - Automate acceptance and rejection of freight based on predefined rules aligned to customer KPI standards.
● AutoSched - Use predictive scheduling to communicate with shipper systems to select the highest quality appointments.
● AutoBook - Automate load coverage using a waterfall selection process and coach brokers to identify the best option and collaborate internally in real-time.
● AutoValidate - Transition shipment ownership seamlessly with GenAI-powered load summaries and fight fraud with load verification.
“If the Transfix system was an available product when we were looking to build our own, we wouldn't have built it at all," said David Broering, president of Integrated Logistics Solutions at NFI.
“There is an evolution coming in the freight tech space — one that will accelerate the unbundling of the TMS in favor of powerful and dynamic components. Transfix is the first to really get in front of this critical shift.”
A new interactive calculator developed by Transfix helps businesses assess the cost-saving impact these solutions can have on their operations.
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