Study Says Fleets Replace Components With OE Brand
In a recent study conducted by CK Marketing and Communications, a heavy-duty industry research and press relations fir
In a recent study conducted by CK Marketing and Communications, a heavy-duty industry research and press relations firm
located in Columbus, Ohio, more than 50% of the fleets surveyed indicated that replacing components with the identical original equipment brand was essential or very important.
However, other mitigating factors included reliability, durability, price, availability and quality of the replacement part purchased.
Respondents cited these as having an important influence on their buying decision.
Contact Chris Kemmer at (614) 261-6400 for more information about the Maintenance and Replacement Part study.
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