Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

'Return to Normal' Economy Means Good News for Trucking

After the ups and downs of the Covid-19 pandemic and its aftermath, economic and industry numbers indicate that the industry is slowly getting “back to normal,” Bob Costello, American Trucking Associations chief economist, told attendees at ATA’s management conference in Nashville.

Deborah Lockridge
Deborah LockridgeEditor and Associate Publisher
Read Deborah's Posts
October 15, 2024
Man on convention stage

ATA Chief Economist Bob Costello expects 2025 to be better for trucking than 2024 -- although not a boom.

Photo: Deborah Lockridge

5 min to read


After the freight ups and downs of the Covid-19 pandemic and its aftermath, economic and industry numbers indicate that the industry is slowly getting “back to normal,” Bob Costello, American Trucking Associations chief economist, told attendees at ATA’s management conference in Nashville.

Ad Loading...

The growth of the U.S. economy is slowing, with the gross domestic product dropping to closer to the “normal” level of around 2%. The probability of a recession remains low. And, he said, with the slowing of growth that has driven high levels of inflation, the Fed will feel more comfortable dropping interest rates.

Ad Loading...

“The economy is slowing down, and while that may seem scary, the main drivers of truck freight are going to get no worse and in some cases could get a little bit better,” he said.

He admitted that at first blush that sounds counterintuitive, the idea that the slowing economy won’t mean slowing freight.

“How are we expected to get a little better if macro economy is slowing down back to normal? Remember, we didn’t partake in that,” Costello said. “We’ve been in a recession – over 60% of these numbers are services.”

The economic indicators, he said, show that the balance between goods and services is shifting back closer to normal. During the early days of the pandemic, that balance shifted to goods as people stayed home. Once things opened back up, consumers more than made up for that by shifting spending to services and experiences such as travel and concerts.

What the Economic Numbers Say

Costello outlined the following when it comes to the macro economy:

Ad Loading...

Factory activity: U.S manufacturing activity – or the lack of – has hurt truck freight volumes this year. It’s a major reason why freight hasn’t picked up. 2025 is forecasted to be better, but not overly strong.

Consumer behavior: Consumers have been spending a lot on experiences and services at the expense of goods, but the data is already showing that is going back to normal. 

Housing and construction: Non residential construction has been strong, but housing has been really tough, as high interest rates have kept homebuyers out of the market.

The Fed: With inflation coming down, the Fed will continue to decrease interest rates at a moderate pace, he said. In fact, mortgage rates have already fallen somewhat. But keep in mind it takes a while to work through the economy. 

GDP: "Normal” growth of the economy as measured by gross domestic product is around 2%, Costello said. We’ve been above that average, which has helped drive inflation, but it is coming back down. Costello predicts third quarter GDP to be around 2.8%, and after that he is expecting a return to GDP growing at about 2%.

Ad Loading...
Graph showing operational costs

High operating costs combined with a freight recession have created stagflation for trucking fleets the past couple of years.

Photo: Deborah Lockridge

Truck Freight is Improving

“We do have indications that at least some parts of the truck freight sector are improving,” Costello said. 

There are some indications that contract truckload freight is at or near a bottom. While spot market may be near a bottom, too, it has fallen significantly more than contract freight, a bad situation for fleets that get most of their freight in the traditional spot market.

The trucking industry has been hit with a recession and higher cost inflation at the same time. This "stagflation" will likely push more fleets under in the months ahead. Again, somewhat counterintuitively, he said, when the market starts to look up, some fleets that have been getting grace from their lenders on truck payments may lose that.

Fleets have worked hard to reduce costs, but some have likely gone too far in putting off maintenance, which could cost them dearly later. Others have been illegally using Mexican B-1 drivers to keep labor costs down, but ATA has been working with the federal government on that issue, and he said those fleets can expect a crackdown on this practice.

Graph showing truckload tractor counts

Costello looked at several metrics to show capacity trends. Large publicly traded motor carriers have been shrinking their fleets, and tractor counts are now actually below where they were in early 2019. 

Photo: Deborah Lockridge

Supply (Capacity) Must Come Down

Freight demand is only one side of the supply-demand equation that drives rates. The other thing that has been keeping rates down is an abundance of supply, or overcapacity. There have been more trucks available to move freight, so shippers don’t need to pay as much.

Ad Loading...

“Supply in this industry is not an easy thing to measure,” Costello said. “We can look at companies, drivers, trucks, all of the above. 

“At the end of the day, they are all pointing in the same direction, and that is supply has been coming down. We just haven’t felt it yet because demand hasn’t ticked up enough.”

Because costs to operate a trucking company have been high, Costello said, he believes that more supply will be coming out of the marketplace, based on some of the factors he outlined in talking about supply.

“I don’t enjoy saying this, that more companies need to fail,” Costello said. “But the fact of the matter is, you’re operating in a market economy, and when supply exceeds demand, you have to come into equilibrium or closer to it.”

Another supply/capacity factor, he said, is that during the pandemic boom when rates rose so much, “There is evidence that private fleets started to expand. One of the reasons freight hasn’t recovered as much is private fleets have taken some of the share -- which by the way has not happened in a long time.”

Ad Loading...

He believes that some of those private fleets may start experiencing more of the challenges faced by for-hire fleets, such as higher driver turnover, and could pull back on that expansion.

Slide showing summary of Costello's points

The main trends that ATA Chief Economist Bob Costello believes point to a slightly better 2025 for trucking.

Photo: Deborah Lockridge

A Trucking Economist's View on the Election 

During the question and answer session, Costello answered a question about potential effects of the presidential election on the economy.

“As an economist, I will tell you that presidents get way too much credit and way too much blame for the economy,” he said. 

“In the long run, just two things determine economic growth – population growth and productivity growth.”

Asked about the federal debt, Costello noted that politicians don’t like to talk about the national debt, “because the solution is no fun to tell constituents.”

Ad Loading...

You can’t fix it just with spending cuts, he said. “You would have to cut spending so much we’d be in a recession for years.”

On the other hand, he said, “you can’t fix it by only taxing the rich. It’s got to be a combination of the two.”

More Fleet Management

ATA President Chris Spear.
Fleet Managementby Jack RobertsMarch 17, 2026

ATA’s Spear Warns Fuel Prices, Trade Policy, and Global Conflict Could Stall Trucking Recovery

Speaking at the TMC Annual Meeting in Nashville, ATA President Chris Spear said trucking faces mounting pressure from rising fuel prices, geopolitical instability, and uncertainty around trade policy.

Read More →
Illustration of author headshot with black-and-white old-fashioned rig in the background

New Entrants, Chameleon Carriers, and Safety: Is It Too Easy to Start a Trucking Company?

More than 100,000 new trucking companies enter the industry each year, but regulators manage to audit only a fraction of them. That churn creates opportunities for inexperienced startups — and for “chameleon carriers” that shut down after safety violations and reappear under new identities. Read more from Deborah Lockridge in this commentary.

Read More →
Panel discussion
Fleet Managementby Deborah LockridgeMarch 12, 2026

Fleet Managers Invited to Apply for Exclusive HDT Exchange Event

HDTX is an intimate event that connects heavy-duty trucking fleet managers with industry suppliers through small-group discussions, educational sessions, and structured one-on-one meetings.

Read More →
Ad Loading...
DAT iPhone Widget.
Fleet Managementby News/Media ReleaseMarch 12, 2026

DAT Launches iPhone Widget to Help Owner-Operators Find Loads Faster

New DAT One feature shows top-paying loads directly on an iPhone’s home screen, helping carriers react faster to spot-market opportunities.

Read More →
Optimal Dynamics Scale screen shot
Fleet Managementby News/Media ReleaseMarch 12, 2026

Optimal Dynamics Launches AI System to Help Carriers Choose Better Freight

Optimal Dynamics says its new Scale platform uses AI agents and optimization to help carriers find and secure freight that improves network balance and profitability.

Read More →
DAT March 2026 trucking conditions.
Fleet Managementby Jack RobertsMarch 12, 2026

DAT: Flatbed Demand Climbs as Van and Reefer Rates Soften

DAT Freight & Analytics data shows tightening flatbed capacity, easing produce markets, and softening van and reefer rates.

Read More →
Ad Loading...
YouTube thumbnail with Mike Roeth of NACFE saying "NACFE's Messy Middle: Which Fuel Wins?"
Fuel Smartsby Deborah LockridgeMarch 11, 2026

Run on Less “Messy Middle” Data Shows Multiple Paths Forward for Truck Powertrains [Watch]

NACFE's Run on Less - Messy Middle project demonstrates the power of data in helping to guide the future of alternative fuels and powertrains for heavy-duty trucks.

Read More →
Illustration of crowded New York street overlaid with dollar signs
Fleet Managementby Deborah LockridgeMarch 11, 2026

Federal Court Lets NYC Congestion Pricing Continue

A federal court ruling allows New York City’s congestion pricing program to continue, leaving truck tolls in place for fleets delivering into Manhattan.

Read More →
Fontaine Modification Access365
Fleet Managementby News/Media ReleaseMarch 10, 2026

Fontaine Modification Launches Real-Time Truck Modification Tracking Portal

Fontaine Modification has introduced a new customer portal designed to give fleets real-time visibility into the truck modification process, addressing one of the most common questions fleet managers face: “Where’s my truck?”

Read More →
Ad Loading...
FTR Tucking Conditions March 2026.
Fleet Managementby Jack RobertsMarch 10, 2026

FTR: Trucking Conditions Index Climbs to Highest Level Since 2022

Strong freight rates, rising volumes and tighter capacity push trucking conditions higher, though diesel prices could temper gains in the near term, FTR cautions.

Read More →