5 Ways to Engage Drivers in Your Trucking Fleet's Safety Culture
'Beyond Compliance,' Regulations, Driver Coaching on ATRI’s 2026 Research List
The American Transportation Research Institute will examine driver coaching, regulatory impacts — including the "Beyond Compliance" concept —and weather disruptions that shape trucking operations.

Topics from regulations to severe weather are on the schedule for trucking research for ATRI this year as longtime chief heads into retirement.
What’s on trucking’s research to-do list for 2026? Safety, rising costs, driver health, and how severe weather keeps throwing a wrench into operations are on the priority list this year for the American Trucking Associations' research arm, as it begins a search for a new leader.
The American Transportation Research Institute recently announced its latest research priorities. This year’s list zeroes in on challenges such as rewarding fleets for going above and beyond safety requirements, whether driver coaching actually improves safety, how much regulations really cost, and what fleets can do to better prepare for major weather events.

Rebecca Brewster
ATRI
Not long after the research priorities were identified, the organization announced longtime ATRI head Rebecca Brewster will retire in early 2027 after serving the organization for 34 years, 25 of which she has led ATRI as its president and chief operating officer.
A search committee of board members will start work in May to identify Brewster’s successor. Brenda Neville, Iowa Motor Truck Association President and CEO, will chair the search committee.
Here’s what Brewster will be heading up as she wraps up her final year:
Advancing 'Beyond Compliance'
The idea of rewarding fleets for going above and beyond minimum safety requirements has been around for years. Over 15 years ago, ATRI published the first research examining potential benefits of what it then called an "alternative compliance" concept that would motivate and reward motor carriers for voluntary investments in safety technologies, strategies, and programs that have proven safety benefits.
A decade ago, the Federal Motor Carrier Safety Administration asked for input on a proposed “Beyond Compliance" program. As opposed to "alternative" compliance, the agency said this would recognize carriers for their safety efforts but would not allow relief from regulatory requirements.
In 2023, the Commercial Vehicle Safety Alliance called for FMCSA to move forward with the program. CVSA noted that the 2015 FAST Act mandated that the agency develop "a process for identifying and reviewing advanced safety equipment, enhanced driver fitness measures, fleet safety management tools, technologies, and programs, and other standards for use by motor carriers to receive recognition, including credit for an improved SMS percentile.”
ATRI's research will examine potential incentives for participation in a Beyond Compliance program and develop a pilot test methodology and evaluation plan.
Outcomes of Coaching Practices and Front-Line Management on Safety
Fleets are leaning more into a proactive approach to safety that relies on driver coaching and front-line management to prevent crashes. ATRI plans to dig into the data to identify which coaching practices deliver real safety gains.
State Benchmarking
Which states are best — and worst — for trucking? ATRI aims to build a benchmarking index to compare how business-friendly each state is for trucking. It will look at insurance costs and litigation exposure, taxes and fees assessed on truck fleets, labor costs including workers' compensation, and operational costs such as fuel prices, tolls, and parking availability.
Assessing the Costs and Benefits of Federal and State Regulations
Many trucking regulations mean increased costs, decreased productivity, and unclear benefits. Others may provide measurable benefits, but they're not enforced.
This research will develop a template for trucking industry regulatory cost-benefit analyses that index regulations based on how beneficial they are, whether or not they are clearly understood and implemented by the industry, and the degree to which they are enforced.
Quantifying the Relationship Between Medical Card Status & Operational Impacts
Health challenges don’t just affect drivers. They also hit fleet costs through healthcare costs, increased turnover, and lost productivity.
Using drivers' medical card status as a proxy, ATRI will look at how driver health ties to operational performance.
Major Weather Event Impacts on Trucking
When severe weather events such as hurricanes, wildfires, and snowstorms close down major routes, the ripple effects are huge.
ATRI will use case studies to identify what fleets and states can do to better prepare and respond.
More Fleet Management

How HDT’s 2026 Truck Fleet Innovators Are Rethinking Fleet Operations
Meet five trucking leaders who are challenging assumptions, solving operational problems, and putting innovative ideas to work.
Read More →
Tight Trucking Capacity Pushes Rates Higher Even as Freight Volumes Fall
“Spot rates moving ahead of contract rates have historically signaled a tightening market, but we haven’t seen a capacity-driven market quite like this one,” said DAT's Dean Croke.
Read More →
Import Cargo’s Early Peak Season is Winding Down
There was an early start to peak season this year at the nation's gateway ports, as retailers brought in merchandise ahead of tariff changes in late July and responded to other supply chain uncertainties,
Read More →
Fewer Cargo Thefts, Bigger Losses: Criminals Target Higher-Value Loads
CargoNet says organized theft rings are stealing fewer shipments but choosing more valuable freight, including metals and technology, resulting in record losses.
Read More →
How Innovative Trucking Leaders Turn Change Into an Advantage
As the pace of change accelerates in trucking, the fleets that adapt best have more than the latest technology. They have cultures that embrace improvement.
Read More →
Freight Broker Bonds Just Got Harder to Get. Here's What That Means for Your Fleet.
When it gets harder for a freight broker to prove they are financially sound, the ones who cannot clear that bar get pushed out of the market. And those are exactly the brokers who used to leave motor carriers holding the bag.
Read More →
Long-Awaited Canadian Border Bridge to Open in Detroit
For trucking, the bridge opening should offer immediate improvements in efficiency and reliability, with new customs facilities, expanded inspection capacity, and direct freeway-to-freeway connections.
Read More →
Aurora Rolls Out Next Generation of Driverless Trucks for Commercial Freight
Aurora's latest autonomous trucks it's rolling out with International feature lower-cost hardware designed for a million miles as the company expands commercial driverless freight operations across the U.S. Sun Belt.
Read More →
Freight Tonnage Down, Rates up, as Lower Capacity Powers Trucking Recovery
The recovery from the freight recession continues to be driven by reduction in capacity rather than by increased demand.
Read More →
Think Your Trucking Fleet Isn't Using Much AI? Think Again
Shadow AI — the use of unauthorized artificial intelligence tools at work — is becoming increasingly common, putting sensitive company data at risk. Learn how trucking fleets can protect sensitive data while embracing AI.
Read More →
