Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Poll: Americans Want More Fuel Efficient Trucks

While Congress is out on vacation, one lobby group is reminding lawmakers while they are out talking with voters back home that a large majority of Americans favor requiring truck manufacturers to increase the fuel economy of large trucks, at least according to its poll.

by Staff
August 8, 2014
3 min to read


While Congress is out on vacation, one lobby group is reminding lawmakers while they are out talking with voters back home that a large majority of Americans favor requiring truck manufacturers to increase the fuel economy of large trucks, at least according to its poll.

According to the most recent results of the Consumer Federation of America’s survey of consumer attitudes towards vehicle fuel efficiency, 74% of respondents support the standards with 25% opposing them.

Ad Loading...

CFA, which represents nearly 300 non-profit consumer organizations, said the survey shows in spite of the strong desire to regulate the reduction of fuel use by big trucks, only 56% of Americans are actually aware of the impact that such fuel use has on their pocketbooks, with his expense being passed along to consumers in the cost of goods and services.

The groups recent report, Paying the Freight: The Consumer Benefits of Increasing the Fuel Economy of Medium and Heavy Duty Trucks, estimates each year, the average American household spends $1,100 extra on consumer goods and services to cover the costs of fueling up inefficient heavy duty trucks.

“Companies pass these fuel costs on to consumers through price hikes on everything from a gallon of milk to large appliances,” the group said in a release. “According to the CFA study, increasing heavy duty truck fuel efficiency by 50% would cut truck fueling costs, saving the average household $250 per year on goods and services.”

Ad Loading...

The poll of just over 1,000 adults has a margin of error of plus or minus 3% and was conducted near mid-July.

“Consumer support for big truck fuel economy is already substantial, and as consumers better understand the impact these policies have on their pocketbooks, public support for these policies will become even stronger,” said Jack Gillis, CFA’s director of public affairs.

CFA said the survey results and analysis in recent report are timely given the Obama administration’s push to increase the fuel efficiency of medium and heavy duty trucks beginning in 2019. The group said it was planning to submit comments to the National Highway Traffic Safety Administration calling on the agency to “recognize consumers as a major stakeholder in the proceedings [as it develops new truck fuel efficiency rules] and the consumer pocketbook savings and the positive multiplier effect that increasing consumer disposable income will have on the economy in calculating costs and benefits in the analysis.”

The issue of increasing truck fuel economy in trucking remains controversial, with trucking supporters saying they will reduce the overall cost of ownership of trucks. Opponents claim many truck owners, especially small fleets and owner-operators, can not afford higher truck prices that will likely come with fuel efficiency increases, adding they have already been hurt by truck price hikes associated with more stringent federal emissions regulations over the past decade.  Such opposition has led to some in Congress to try and stop new rules to make trucks get better fuel milage.

More Fuel Smarts

Red Hendrickson e-axle at ACT Expo booth
Equipmentby News/Media ReleaseMay 22, 2026

Hendrickson Debuts Electraax E-Axle for Medium-Duty Trucks

Developed with Driventic, Hendrickson's new integrated e-axle is designed to improve efficiency, reduce weight, and extend range in Class 6-7 EV applications.

Read More →
Fueling trucks.
Fuel Smartsby Deborah LockridgeMay 18, 2026

50 Ways Fleets Can Cut Fuel Costs Now — Without Buying New Trucks

Fuel savings don’t come from one big change. They come from dozens of small ones. Here’s how leading fleets are stacking gains across drivers, routing, maintenance, and more.

Read More →
Collage of HDT Top Green Fleets with logo
Fuel Smartsby Deborah LockridgeMay 18, 2026

Top Green Fleets 2026: How Fleets Are Reducing Emissions in the Real World

What works in sustainable trucking today? Heavy Duty Trucking's Top Green Fleets are finding practical ways to cut fuel use, reduce emissions, and keep freight moving.

Read More →
Ad Loading...
Tesla Semi electric truck on display at ACT Expo
Fuel Smartsby News/Media ReleaseMay 13, 2026

California Launching $1 Billion Electric Truck Rebate Program

CARB says the California Clean Fuel Reward program will begin offering point-of-sale rebates of up to $120,000 for electric commercial trucks starting June 26.

Read More →
Closeup of engine in Mack truck
Equipmentby Deborah LockridgeMay 13, 2026

Mack Unveils EPA 2027-Compliant MP13 Engine With More Power, Better Fuel Economy

Along with unveiling its EPA 2027-compliant MP13 engine, Mack outlined powertrain changes across its Class 6-8 lineup, including new Cummins-based X10 engines.

Read More →
Crowd at Volvo booth at ACT Expo
Equipmentby Deborah LockridgeMay 8, 2026

How Volvo’s New D13 Engine Meets EPA 2027 Emissions Without Sacrificing Power or Fuel Efficiency

Volvo says advances in combustion and aftertreatment helped its new EPA 2027 D13 engine avoid the fuel-economy penalties many once expected from tighter NOx emissions limits.

Read More →
Ad Loading...
Two men in chairs on stage with big video screen behind them showing Tesla Semi
Fuel Smartsby Deborah LockridgeMay 7, 2026

'TCO’s Here.' Tesla Says Electric Semi Economics Are Ready for the Mainstream

Tesla’s Semi chief at ACT Expo outlined production growth, lower-cost models, charging expansion, and why the company believes fleets are leaving money on the table by waiting on electric trucks.

Read More →
Electric semi trucks parked at a charging station with overhead charging equipment, representing challenges in heavy-duty EV infrastructure deployment.
Fuel Smartsby News/Media ReleaseMay 5, 2026

What Will It Take to Scale Electric Truck Charging? New Electrification Coalition Report Identifies 11 Solutions

A new report from the Electrification Coalition outlines key barriers slowing electric truck charging deployment and offers policy solutions to accelerate infrastructure growth.

Read More →
NACFE Run on Less 2026 findings.
Fuel Smartsby Jack RobertsMay 1, 2026

NACFE: Fleets Need to Recalibrate TCO Strategies as Electric Trucks Gain a Long-Term Edge

NACFE’s Run on Less data has found that recent setbacks aside, electric truck powertrains are trending toward market leadership by 2035.

Read More →
Ad Loading...
Gray Volvo tractor pulling trailer on open highway
Fuel Smartsby Deborah LockridgeMay 1, 2026

New High-Horsepower Natural Gas Engine Could Expand Fleet Options

Westport and Volvo are demonstrating a 500-hp truck with diesel-like efficiency — one that also offers what Westport says is a better pathway to using hydrogen fuel in trucks.

Read More →